Articles by Avinash Nair

Avinash Nair
November 27, 2018

3 Ways Small Niche Businesses Can Breathe New Life into Their Content

How Small Niche Businesses Can Breathe New Life Into Their Content

The reality of business today is that consumers have more options than they know what to do with. Chances are, there are hundreds – maybe even thousands – of companies offering the same products or services that you are. In many ways, the fact that the buying process is no longer limited to geographic location


Avinash Nair
October 30, 2018

3 Things Every eCommerce Brand Should Know About Millennials

Millennials and eCommerce

The Millennial generation is on track to become one of the biggest and most important customer segments for online commerce. Not only are they far more comfortable with using technology to make purchases, but they are also a widely diverse group that is going to soon outnumber Baby Boomers. This will make Millennials arguably the


Avinash Nair
October 2, 2018

3 Critical Oversights that Are Killing Your B2B Customer Journey

B2B Customer Journey

The B2B customer journey is a fascinating concept. Source While the basic principles are relatively similar to B2C, the sheer depth and number of variables is much more extensive. This is because the B2B customer journey typically involves an organization, rather than an individual consumer. That said, the customer journey will likely need to account


Avinash Nair
August 21, 2018

15 Robotic Process Automation (RPA) Startups You Need To Know About

RPA Startups You Should Know About

RPA or Robotic Process Automation involves the computerization of tasks that are typically mundane rules-based business processes carried out manually. These tasks are often data-heavy and include, but aren’t limited to, data entry, transactions, and compliance. Wikipedia defines it as, “an emerging form of business process automation technology based on the notion of software robots


Avinash Nair
July 30, 2018

5 Things B2B Marketers Should Learn from B2C

Things B2B Marketers Should Learn from B2C

It isn’t uncommon for B2B marketers to be faced with the challenge of creating exciting marketing campaigns around technical enterprise solutions. B2C marketers, on the other hand, have a field day generating content that connects instantly with audiences. They use a variety of media such as images, audio, video, social media, and so on. This


Avinash Nair
May 21, 2018

The 3 Most Important Things to Outsource in an Online Business

What should you outsource?

If you’ve recently launched an eCommerce business, or are thinking of doing so, you’ve probably heard something along the lines of: “One of the best things about running an online business is the freedom it provides.” Running a virtual company does offer more freedom and flexibility than a traditional company might. There is no physical


Avinash Nair
April 30, 2018

How to Place AI at the Forefront of Your Content Marketing Strategy

Using AI For Content Marketing Strategy

In recent years, the AI boom has taken an incredibly large role in the marketing world. A survey conducted by MemSQL, a provider of the real-time data warehousing, found that 61% of marketers claim that AI is their most significant data initiative for the coming year. Respondents were from both small and large companies. Regarding


Avinash Nair
January 29, 2018

7 Indispensable Tools For Being a Proactive Entrepreneur

A successful entrepreneur dons many hats, especially while leading a startup towards success. Read managing expenses, recruiting a fab team, addressing the pros and cons, shuffling multiple tasks and so on and so forth. But before anything else, they need to be proactive, which means “to create or control the situation by causing something to


Avinash Nair
November 28, 2017

3 Reasons Why Site Speed is an SMB’s Most Important Metric

Why Site Speed Is So Important

If there is one thing almost everyone living in the ‘first world’ agrees on, it’s the sheer frustration of a slow-loading website. For SMBs working tirelessly to break into the market, this can be the grim reaper of all their efforts. To put things in perspective, in 2016, experts found the threshold for eCommerce website


Avinash Nair
June 19, 2017

7 Essential Mobile Apps to Run Your B2B Business Efficiently

Essential Mobile Apps

Did you know that on average, smartphone users spend up to 2 hours and 42 minutes on mobile devices each day? Of this, app usage accounts for 2 hours and 19 minutes. The widespread use of mobile apps is not just limited to individuals, but also extends to businesses. B2B firms, for instance, are tapping


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