Articles by Sahil Kakkar

Sahil Kakkar
June 21, 2018

Mobile-First Indexing: What Google Wants You To Know

What Google Wants You To Know About Mobile-First Indexing

Google added another chapter in their efforts to deliver a better user experience. And this time, the focus is on mobile users. Back in 2015, mobile internet usage surpassed desktop usage. This was a landmark shift, and the search engine giant knew exactly what it needed to do to deliver a better experience. This was


Sahil Kakkar
December 27, 2017

6 Mistakes That May Be Sabotaging Your Content Marketing

These Mistakes May Be Sabotaging Your Content Marketing

Content is the soul of your marketing campaign. Without a proper content strategy in place, it is difficult to generate leads and conversions. Around 64% of marketers believe that their content marketing is moderately or minimally effective. These statistics indicate that many marketers are yet to figure out what works and what doesn’t. Here we