7 Essential Mobile Apps to Run Your B2B Business Efficiently
Did you know that on average, smartphone users spend up to 2 hours and 42 minutes on mobile devices each day? Of this, app usage accounts for 2 hours and 19 minutes. The widespread use of mobile apps is not just limited to individuals, but also extends to businesses. B2B firms, for instance, are tapping
How to Be Successful in Social Selling
Are your revenue goals falling behind? Is your business not experiencing a high return from your social media efforts? In the past, sales were generated from cold-calling, advertising and marketing online with services like Google Adwords. Today, that has all changed with the rise of mobile marketing and social networks. The result has been the
Why Mobile Marketing Is Harder & More Rewarding Than Ever Before
Fueled by Mobile Marketing, the world now is going through an era of technological development. On the one hand, progress brings us solutions that make our lives easier. But on the other hand, as we know, we have to adapt to changes faster. And businesses must be flexible enough to accept these changes. What was
How to Maximize SMS for Effective B2B Marketing
A marketing campaign is only as good as its return on investment, and that can only be maximized if the most ideal communication channel is utilized. SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. For SMS marketing to work, though, messages must be tailored to suit your target
4 Tips for a Successful B2B Mobile Marketing Campaign
We all know how B2C companies have benefited from mobile marketing. You will hardly find anyone who hasn’t used the Amazon app for shopping, or Yelp for checking restaurant reviews. In fact, more than 50 percent of searches (worldwide) are now performed via mobile devices, according to Google. But does mobile marketing affect B2B businesses
12 Tools To Improve Your Blog, Instagram Marketing and CRM
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Tools to Improve Your Blog Instagram Marketing Tools CRM Tools for Leads and Sales 4 Resources that Will Help Your Blog Grow 1) Never
How To Use Mobile for Social Customer Service
Happy new year to you all! The trend is clear. A growing number of CEOs are convinced that improving customer service has a direct, beneficial impact on business. However, when it comes to adopting digital tools in order to attract and retain customers, there’s still a lot to be done. That’s why I’m going to
How Much Does it Cost to Build an App? [Infographic]
It’s official, mobile is the way of the future. So, as a business owner, you really have two choices, jump on board, or sit on the sidewalk and wave as your competitors pass you by. The mobile app industry is expected to grow into a $77 billion dollar industry by the end of 2017. To
7 Components That Will Improve Your Mobile Centricity
Our day-to-day lives have become mobile-centric. Everything that we do as consumers revolves around mobile technology. From checking email, social media interaction, paying bills, shopping and absorbing rich media, our world seems to be complimented by smartphones. It’s imperative for companies to comprehend and harness the importance of mobile-centricity.
The Mobile Mind Shift: What Marketers Need To Know
Smartphone usage continues to soar. The result is that consumers, growing used to finding what they want, where and when they want it, are changing their attitudes toward shopping. There are consequences of that change in the mindset of the consumer. One is that marketers are facing a new battleground in meeting the expectations of
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