The Second Screen Viewing Trend That’s Reshaping Marketing
TV is becoming social and interactive. How? Let’s delve deeper.
Digital Marketing’s Newest Friend: Experiential Marketing
A lot has changed about how marketing campaigns are designed and delivered in the modern age, where technology seems to power everything. It could be that we’re seeing the last days of traditional billboards and static advertisements in magazines. These days, it’s videos, blogs, live events and interactive media that seem to capture the public’s…
How to Leverage Marketo for Social Retargeting
Editor’s note: A slight detour for us – something more technical than our usual offering. Please be sure to let us know if this departure is a welcome one, as we can certainly present more such articles in the future. In short, Marketo is a very popular Digital Marketing automation tool, which can be used for…
12 Tools To Improve Content Marketing, eCommerce and Pinterest
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: SEO tools to help improve your content marketing Increase your sales with eCommerce tools Pinterest tools for bloggers Improve Your Content Marketing with These…
3 Critical Oversights that Are Killing Your B2B Customer Journey
The B2B customer journey is a fascinating concept. Source While the basic principles are relatively similar to B2C, the sheer depth and number of variables is much more extensive. This is because the B2B customer journey typically involves an organization, rather than an individual consumer. That said, the customer journey will likely need to account…
How to Boost Website Traffic Using Social Media
You should always look at your website as the “central station” for everything that your business is doing online. It is the place where potential customers come to get information about your company, its products and services. And it’s where they ultimately make a purchase. Your website will also provide you with leads, customers, and…
Customize Your Ads With Facebook Retargeting
Do you need to attract more customers and sales from your Facebook ads? Then it may be time to revisit their free retargeting feature. It has been in place since 2015 and achieved good results. Your business can use this method to focus directly on your target market. It places your product or service front and…
12 Tools To Improve Blogging, Branding and Social Media Networking
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Blogging Tools Brand Growth Tools Top Tools for Social Media Networking 4 Fresh Blogging Tools to Help Boost Your Content 1) Improve blog performance…
How To Sell On Social Media (Without Sounding Like A Jerk)
Today’s marketing landscape is a seller’s paradise. You can sell anything, anytime, on any channel. In a sense, your business is never closed. People are ever-connected. They chat and interact with friends and brands on social media 24/7 using up to five different devices a day. A new omnichannel buyer journey has emerged. Social selling,…
5 Things B2B Marketers Should Learn from B2C
It isn’t uncommon for B2B marketers to be faced with the challenge of creating exciting marketing campaigns around technical enterprise solutions. B2C marketers, on the other hand, have a field day generating content that connects instantly with audiences. They use a variety of media such as images, audio, video, social media, and so on. This…
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