How to Boost Website Traffic Using Social Media
You should always look at your website as the “central station” for everything that your business is doing online. It is the place where potential customers come to get information about your company, its products and services. And it’s where they ultimately make a purchase. Your website will also provide you with leads, customers, and brand recognition.
Nevertheless, getting people to your website is not always easy. And as a business owner, you may have a tough time bringing in new traffic on a continuous basis. If you are not able to attract the attention of potential customers, your sales will suffer. At best, then, your business will not grow as it should. You know the worst case in this scenario.
3 Ways to Use Social Media to Boost Website Traffic
Fortunately, however, social media is a great place to promote your website and increase its traffic. Here are three tips on how to proceed.
1. Sharing Your Blog Posts
While being fairly obvious, the sharing of posts concept is still worth repeating. Every time you write a new blog post or when you repurpose an older one, post it on the appropriate social channels. Not only will this help with your SEO, but it will also increase engagement rates and result in more people viewing your posts.
Try to keep them as evergreen as possible. This will allow you to repost them several more times and across multiple channels. Keep an eye on which posts are performing the best and use them more than once – with the appropriate touch-ups, if necessary.
2. Posting at the Right Time
Do you know when your audience’s own peak time is? It is an important thing to know. Posting randomly, or at the wrong time, may result in your target audience missing your posts.
Google Analytics and other such analytics tools will not only allow you to see who your target audience is. You can also see where they are from, their age, gender, and, yes, their preferred time to access social media. Use this information to your advantage to maximize the effectiveness of your posts and reach as many people as possible.
3. Collaborate with Micro Influencers
Influencers can do wonders regarding your website traffic. So, when you share content on social media, it can be helpful to collaborate with a few micro influencers. These are people who have a social media following of anywhere between 1,000 to 500,000, and who can advertise your products and services on your behalf.
The primary benefit of using micro influencers, as opposed to their bigger counterparts, is that they can provide you with a niche audience. So, instead of taking a sort of carpet-bombing approach, where an influencer will promote your product to over a million followers, each with their interests, use a micro influencer. It is like a precision striking, where you target those that have the highest chance of purchasing. Besides, micro influencers are also cheaper.
The list here is by no means exhaustive. But it gives you a pretty good idea about what to do to boost your website traffic via social media.
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