Articles by Nancy Kapoor

Nancy Kapoor
October 31, 2018

How to Leverage Marketo for Social Retargeting

How To Use Marketo For LinkedIn Retargeting

Editor’s note: A slight detour for us – something more technical than our usual offering. Please be sure to let us know if this departure is a welcome one, as we can certainly present more such articles in the future.┬áIn short, Marketo is a very popular Digital Marketing automation tool, which can be used for


Nancy Kapoor
November 21, 2017

What’s New In The Latest Google AdWords Interface?

What's New in the Google AdWords Interface?

Google launched a new interface of AdWords earlier this year. Stacked with features, the latest version claims to provide a better user experience to advertisers in comparison to the previous one. The new Google interface was gradually rolled out to select accounts over time. It is one of the biggest changes in visual appearance since


Nancy Kapoor
April 17, 2016

7 Conversion Optimization Tips For Smart Marketers

You have poured in thousands of dollars in designing that perfect website. You are spreading the word about your business each and every channel and through every medium possible. You are getting a lot of traffic on your website also. But majority of them check your site and move on. Do you know why? Probably,