Articles by Nathan Sykes

Nathan Sykes
March 7, 2019

How Machine Learning Can Improve Email Marketing

Machine Learning can improve Email Marketing

Despite the many obituaries, email is still a powerful marketing tool. People and businesses sent more than 281 billion emails per day in 2018, and that number is expected to increase to more than 333 billion by 2022. Today though, email marketing is getting a modern makeover. A growing number of marketers are using machine…


Nathan Sykes
January 17, 2019

Why You Can’t Ignore Local Marketing

Think Local Marketing

Any digital marketing strategy worth its weight in gold incorporates multi-channels and multi-platforms. Some examples might include: Social media marketing Email and newsletter marketing Lead generation Content marketing With potential customers now more accessible than ever, it’s even more important for business leaders to think about where engagement can happen. It’s important to create a…


Nathan Sykes
November 8, 2018
Experiential Marketing

A lot has changed about how marketing campaigns are designed and delivered in the modern age, where technology seems to power everything. It could be that we’re seeing the last days of traditional billboards and static advertisements in magazines. These days, it’s videos, blogs, live events and interactive media that seem to capture the public’s…


Nathan Sykes
October 11, 2018

From Alexa to Podcasts: The Power of Voice in Modern Marketing

The Power of Voice in Modern Marketing

Voice marketing, in general, is nothing new. Thanks to radio and television broadcasts, it has existed — in one form or another — for close to a century. But the format is evolving rapidly thanks to the emergence of new, modern technologies. Smart speakers and voice assistants like Siri, Alexa, and Google Assistant have irrevocably…


Nathan Sykes
September 12, 2018

How to Respond to Happy and Unhappy Customers on Social Media

Respond to Happy and Unhappy Customers on Social Media

Social media has transformed both customer service and marketing. Customers now use platforms like Twitter and Facebook both to complain about companies and to compliment them. Some businesses see social platforms as just a potential problem — a source of public customer complaints against them. The companies that get ahead are those that instead see…


Nathan Sykes
March 19, 2018

How Will GDPR Affect US Marketers?

What US-Based Businesses need to know about GDPR

Have you heard of GDPR? Well if your business holds any Data on residents of European Union countries, you had better start reading soon. You are affected and must take steps to be compliant. What Marketers Need to Know Let’s start with the key points before going into any details. Here are some high-level bullet points:…