Digital Marketing’s Newest Friend: Experiential Marketing
A lot has changed about how marketing campaigns are designed and delivered in the modern age, where technology seems to power everything. It could be that we’re seeing the last days of traditional billboards and static advertisements in magazines. These days, it’s videos, blogs, live events and interactive media that seem to capture the public’s
From Alexa to Podcasts: The Power of Voice in Modern Marketing
Voice marketing, in general, is nothing new. Thanks to radio and television broadcasts, it has existed — in one form or another — for close to a century. But the format is evolving rapidly thanks to the emergence of new, modern technologies. Smart speakers and voice assistants like Siri, Alexa, and Google Assistant have irrevocably
How to Respond to Happy and Unhappy Customers on Social Media
Social media has transformed both customer service and marketing. Customers now use platforms like Twitter and Facebook both to complain about companies and to compliment them. Some businesses see social platforms as just a potential problem — a source of public customer complaints against them. The companies that get ahead are those that instead see
How Will GDPR Affect US Marketers?
Have you heard of GDPR? Well if your business holds any Data on residents of European Union countries, you had better start reading soon. You are affected and must take steps to be compliant. What Marketers Need to Know Let’s start with the key points before going into any details. Here are some high-level bullet points: