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Jess Andriani

How to Use Psychology to Improve Your Digital Marketing Campaigns

Use Psychology to Improve Your Digital Marketing Campaigns (Infographic)

As a consumer, what makes you click on an ad and purchase the product? As a marketer, what are the factors that contributed to your decision in creating ads and campaigns that would drive customers to act upon it? Digital marketers don’t only take on one role; they wear many different hats. They also stand


Meredith Wood

How To Put Together The Perfect Small Business Instagram Profile

Perfect Small Business Instagram Profile

There are now almost 3 billion social media users in the world. If you’re a business owner, it’s highly likely that you’ve considered implementing a social media strategy. That’s because you’ve realized that a connecting with your customers in the digital space is no longer a luxury — it’s a necessity. Although most businesses realize



Sudhir Bhashan

How To Identify A Low-Quality Hosting Provider – 21 Key Indicators

Identifying A Low-Quality Hosting Provider

While over the years, website owners may be able to make an informed decision when it comes to selecting a web host, it might be a difficult chore for those just starting their online journey. Choosing the best web hosting provider for your business website can be a challenge – especially since there a numerous


Jason Parms

The History of The Internet – A 50-Year Journey [Infographic]

The History of The Internet

The Internet has made the world into a hyper-connected global village. A century ago, connecting with someone on the other side of the world on a real-time basis would have been scoffed off as an impossible idea. In fact, radio had just become a mainstream technology. The telephone was a luxury that was restricted to


Meredith Wood

How to Build Your Side Hustle While Working Full-Time [Infographic]

How To Build Your Side Hustle

Working a 9-to-5 job has its benefits, and many people feel comfortable in their jobs. Still, it cannot be ignored that having their own business is an attractive prospect to a large portion of people. Transitioning requires hard work, a little luck, and no small amount of courage. And in many instances, it’s wise to test


Meredith Wood

11 Types of Difficult Customers and How to Handle Them [Infographic]

Difficult Customers

To state the blindingly obvious, your business is nothing without customers. Every interaction a customer has with a business comes helps that customer decide their attitude towards the business. These interactions include: The actual product or service that the business is based on The advertising that the customer is exposed to – whether on social media or


Toby Dean

Why Small Businesses Must Never Compromise on SEO

The Importance of SEO for Small Businesses

Many small business owners have a misapprehension about the importance of SEO and the development of an effective digital presence. About 93% of online experiences are initiated from search engines. And you are probably aware that 75% of those users do not scroll past the first search engine results page. Considering this, every time you


Asad Ali

The Rise of Multi-Screen Content Consumption [Infographic]

Multi-Screen Content Consumption

We are now well into 2018, and the tech gurus have predicted that it is going to another great year for the eCommerce industry. AI and the IoT will make further inroads into our lives, and the use of internet to handle routine tasks – particularly online buying and shopping – will become a significant


Donna Moores

How to Adapt to Generational Marketing [Infographic]

Generational Marketing

We are living in a time when marketing methods are evolving very quickly. Small and Medium businesses are looking for newer ways to find their way through stiff competition. One of the most effective new ways of marketing is generational marketing. “Generational marketing is profiling your audience based on their age group, attitudes, behaviors, and


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