Emotionally Intelligent AI Is Coming. Are You Ready?
Emotionally Intelligent AI? It’s what every tech company is working towards. And it’s the subject of a particularly thought-provoking article by Daniel Newman, in our “Great Articles You may have missed” series….. The Case for Emotionally Intelligent AI When you’re having a really bad day, chances are good that your friends are going to notice –
What Is The Driving Force Behind Great Customer Experience?
What are the elements behind great customer experience? Daniel Newman spells them out for is in another article in our “Great Articles You may have missed” series….. The Driving Force Behind Great Customer Experience Although there are many great marketing tactics to help people get ahead, there is one that clearly leads the rest. Prioritizing
The Top 10 Marketing Trends For 2017 [Infographic]
This article by an old friend of Curatti, Daniel Newman, takes a look at the marketing trends taking shape for 2017, and is a timely installment in our “Great Articles You may have missed” series. Marketing Trends 2017 Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a
How to Create Brand Attachment Through Customer Experience
Continuing our “Great Articles You may have missed” series….. In the modern consumer world, customers expect top-notch experiences from reliable brands. Companies must not only meet this need, they must do so while contending with ever-shortening consumer attention spans. Relevance attachment keeps your customers close to your brand by keeping your brand consistently pertinent to their lives.
How Small Companies Can Out-Innovate Big Enterprises
When it comes to business, speed is a weapon that separates certain organizations from the competition. But its speed can also be harmful if not handled correctly. In the age of digital innovation and transformation, small companies have burst out of the gate to disrupt traditional business molds. Today’s Fortune 500 list is a mere
The Importance Of Continuity From Marketing To Customer Service
Clients don’t see businesses as departments. They see the cohesive front that a business may call its “face.” When businesses earn a sale, the only expectation a customer has is that their needs with respect to the product will be met. Unfortunately, many business departments operate in silos, away from each other, and without cohesion.
Use Customer Journey Mapping To Master Customer Experience
Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than ever before driving business strategy, companies can now create accurate customer journey maps that help them
Customer Relationships: The Key to Small Business Success
One of the key ways a small business can both differentiate themselves and also gain a competitive advantage over bigger businesses is relatively simple—providing great customer service. And that doesn’t have to be complicated. The reality is that what customers want is pretty simple: They want to be heard, they want their issues understood, and
The Future of Marketing is Customer-Centric
As someone who works in the trenches with brands across the business landscape, I can confidently say that nearly every time I speak with clients, partners, colleagues, and industry peers, a debate about “the future of marketing” occurs. However, even if you’re not knee deep in marketing, a quick Google search would reveal to you
How to Keep Customers Coming Back
Businesses always try to woo customers with impeccable customer service during the buying cycle — be it early, mid or late. But what happens after all your efforts pay off and the customer buys from you? What happens after the payment clears, and you’ve sent the invoice? Most companies put their focus back on new customer acquisition and
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