Articles by Daniel Newman

Daniel Newman
May 29, 2018

When Does Personalization Cross The Line From Fuzzy To Creepy?

Personalization: How Much Is Too Much?

We all like to feel that we are personally being addressed in marketing efforts aimed at us, right? But at what point does personalization cross the line and simply go too far? Daniel Newman delves into the subject. It is another article in our “Great Articles You may have missed” series….. Personalization: How Much Is


Daniel Newman
March 12, 2018

What is More Important? Productivity or Efficiency?

Productivity Vs. Efficiency

An interesting question from Daniel Newman. And a thought-provoking article. Is Productivity more important than Efficiency? It is another in our “Great Articles You may have missed” series… Productivity Vs. Efficiency Would you rather do the same with less, or do more with the same? That’s the conundrum presented in a recent Harvard Business Review (HBR) article,


Daniel Newman
February 8, 2018

Is The Internet of Things Driving The Next Industrial Revolution?

Industrial Internet of Things

The Internet of Things (IoT) has been written about for some time now. But what of the Industrial Internet of Things (IIoT)? Daniel Newman has long evangelized the IoT. And in this article, he further communicates his excitement of the changes that are unfolding before us. It is another in our “Great Articles You may have


Daniel Newman
October 25, 2017

Emotionally Intelligent AI Is Coming. Are You Ready?

Emotionaly Intelligent AI

Emotionally Intelligent AI? It’s what every tech company is working towards. And it’s the subject of a particularly thought-provoking article by Daniel Newman, in our “Great Articles You may have missed” series….. The Case for Emotionally Intelligent AI When you’re having a really bad day, chances are good that your friends are going to notice –


Daniel Newman
August 14, 2017

What Is The Driving Force Behind Great Customer Experience?

Great Customer Experience

What are the elements behind great customer experience? Daniel Newman spells them out for is in another article in our “Great Articles You may have missed” series….. The Driving Force Behind Great Customer Experience Although there are many great marketing tactics to help people get ahead, there is one that clearly leads the rest. Prioritizing


Daniel Newman
December 26, 2016

The Top 10 Marketing Trends For 2017 [Infographic]

Marketing Trends 2017

This article by an old friend of Curatti, Daniel Newman, takes a look at the marketing trends taking shape for 2017, and is a timely installment in our “Great Articles You may have missed” series. Marketing Trends 2017 Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a


Daniel Newman
October 11, 2016

How to Create Brand Attachment Through Customer Experience

Customer Experience

Continuing our “Great Articles You may have missed” series….. In the modern consumer world, customers expect top-notch experiences from reliable brands. Companies must not only meet this need, they must do so while contending with ever-shortening consumer attention spans. Relevance attachment keeps your customers close to your brand by keeping your brand consistently pertinent to their lives. 


Daniel Newman
August 25, 2016

How Small Companies Can Out-Innovate Big Enterprises

When it comes to business, speed is a weapon that separates certain organizations from the competition. But its speed can also be harmful if not handled correctly. In the age of digital innovation and transformation, small companies have burst out of the gate to disrupt traditional business molds. Today’s Fortune 500 list is a mere


Daniel Newman
April 14, 2016

The Importance Of Continuity From Marketing To Customer Service

Clients don’t see businesses as departments. They see the cohesive front that a business may call its “face.” When businesses earn a sale, the only expectation a customer has is that their needs with respect to the product will be met. Unfortunately, many business departments operate in silos, away from each other, and without cohesion.


Daniel Newman
March 2, 2016

Use Customer Journey Mapping To Master Customer Experience

Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than ever before driving business strategy, companies can now create accurate customer journey maps that help them


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