How B2B Buyers Have Been Forced To Evolve [Infographic]
You’re probably reading this sentence on your smartphone – possibly on a morning commute or enjoying your lunch break. One day, you put down the newspaper and decided that you’d consume the bulk of your information through this handheld item. Unsurprisingly, you weren’t the only one to do this. As technology continues to impact our…
How Content Intelligence Can Empower Your Business [Infographic]
In recent years, we’ve seen various technological advancements in the tech scene. These include the Internet of Things (IoT), artificial intelligence (AI), machine learning (ML), and robotics. Now, a new contender has joined the league in hopes of forging better content marketing strategies for marketers, It’s called Content Intelligence. What is content intelligence (CI)? To better…
Is The Customer Always Right? [Infographic]
Through feedback, reviews, and at times a brutally honest opinion, your customer will poke holes in your business and tell you what they need or want. However, people can’t always see beyond what’s directly in front of them. While you should always hear your customers out, regardless if it’s positive or negative, it doesn’t mean…
25 Data Driven Customer Service Trends and Tips for Small Business
The rise of automation, including self-service, has created a rapidly changing customer service industry. Certainly, they have prompted a major shift in the way customers communicate with businesses. Not only are consumers expecting near instant resolution of their issues, they are expecting it in a personalized and courteous manner. There are several things your customer…
10 Marketing Lessons from Apple [Infographic]
You don’t need to be an SEO expert to know that Apple’s marketing works like a charm. Founded on simplicity and brought to perfection by an ingenious approach to customer experience, the tech giant’s marketing strategy is a goal sought by many. Have you ever wondered why you can never find any information on where…
A New Marketing Funnel Is Taking Over [Infographic]
A new marketing funnel is taking over, and it’s completely different from the one you are or were familiar with. For decades, marketers patterned and built their strategies on the linear funnel where there’s only one entrance (brand awareness) and exit (conversion) point throughout the purchasing journey. The primary goal was to acquire leads and…
Curatti Best Articles of 2018 – Part Two
How has 2018 changed things for you? Have the trends so boldly proclaimed in last year’s forecast articles come to fruition? Have you decided to take a new direction for any reason? (Please tell us in the comments section!) For us, the year was over far too quickly – like a blur. We cut back…
The Most Instagrammable Writers – Gone But Not Forgotten [Infographic]
![The Most Instagrammable Authors [Infographic]](https://866953.smushcdn.com/1927678/wp-content/uploads/2018/12/The-Most-Instagrammable-Authors-Infographic-1000x500.jpg?lossy=1&strip=1&webp=1)
Literature doesn’t have a shelf life, and that’s why many of the best writers are outlived by their works. Truly great writers can capture readers’ imaginations for decades or even centuries. Four hundred years after his death, Shakespeare’s works are still studied and performed around the world, whilst J.R.R Tolkien’s fantastical worlds have been adapted…
How to Use Psychology to Improve Your Digital Marketing Campaigns
As a consumer, what makes you click on an ad and purchase the product? As a marketer, what are the factors that contributed to your decision in creating ads and campaigns that would drive customers to act upon it? Digital marketers don’t only take on one role; they wear many different hats. They also stand…
How To Put Together The Perfect Small Business Instagram Profile
There are now almost 3 billion social media users in the world. If you’re a business owner, it’s highly likely that you’ve considered implementing a social media strategy. That’s because you’ve realized that a connecting with your customers in the digital space is no longer a luxury — it’s a necessity. Although most businesses realize…
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