Andy Capaloff
March 3, 2016

Your Ultimate LinkedIn Cheat Sheet [Infographic]

There are over 400 million people on LinkedIn. Obviously therefore, the more you know about it, the more chance you have of standing out from the crowd.  This 7-part Infographic from, titled The Ultimate Linkedin Cheat Sheet, is absolute dynamite!

If your preference is to see curated highlights, please scroll beyond the Infographic, or click here. Otherwise, feast your eyes on this (Note: all sources are hyperlinked at the end of the post, in case you may wish to investigate further):

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Infographic Source:

LinkedIn Cheat Sheet Notes

Part 1: The Perfect Profile Blueprint

  • Headline: 120-character maximum. Be succinct but do include keywords for searchability
  • Name: Don’t get cute. Give your name, Profession/job title/niche and where you are
  • Picture: Present yourself as you show up to work. Consider a professional picture. No pets!
  • Summary: Include present and future business ambitions. Add points of contact (phone, email), social media handles, blog url, videos, slideshares….
  • Experience: Be precise yet detailed, and AVOID BUZZWORDS! By all means, add videos or anything that will keep readers engaged
  • Connections: to keep use of the platform practical, limit your connections to 3.000
  • COMPLETE YOUR PROFILE and be 40 times more likely to receive opportunities


Part 2: The right size for images (in pixels):

  • Personal Background: 1,400 x 425
  • Profile: 400 x 400
  • Standard Logo: 100 x 60
  • Career Page Photo: 970 x 240
  • Banner Image: 646 x 220
  • Square Logo: 150 x 50


Part 3: How to outreach for recommendations

Recommendations, obviously, are far more important than endorsements

59% of people consult family and friends before making purchasing decisions

More recommendations = More business

To request recommendations:

  1. Hover over your image in the top right hand corner
  2. Select ‘Privacy and Settings’
  3. Select ‘Manage your recommendations’
  4. Select ‘Ask for recommendations’
  5. Select up to 3 people
  6. PERSONALIZE THE MESSAGE! (Never use the standard LinkedIn text)
  7. Be sure you tell people what you want to be recommended for


4. Hidden LinkedIn features to enhance your profile

  • You can message a fellow group member without being connected to them
  • You can download your connections along with their company name, title and email address
  • Maintain LinkedIn relationship notes with each connection, along with a reminder to contact them in a day, a week or a month
  • Create a Showcase Page to highlight some of your business products or to market to a specific buyer


5. The anatomy of perfect LinkedIn SEO

  1. Use effective, likely to be search keywords in your professional headline
  2. Using a personal LinkedIn URL will only have minimal effect on SEO. Claim it anyway!
  3. Complete your profile. LinkedIn gives prominence to profiles that are 100% complete
  4. Add up to 3 external links
  5. Optimize Job Descriptions. Use keywords in bullet points rather than text
  6. Optimize Job titles
  7. Get more endorsements
  8. Promote your LinkedIn profile on other networks
  10. Use Publisher (publish articles)


6. Quick Tips

  • Tuesdays and Thursdays, between 7am and 9am local time are best for posts
  • Evernote and LinkedIn are integrated
  • Be active in groups. Your profile is 5 times as likely to be viewed!
  • Turn off activity broadcasts if looking for a job while in one!
  • Endorse people you respect
  • Thank people who endorse you
  • 20 posts per month can help you reach 60% of your audience
  • Regularly update your profile
  • Avoid buzzwords, e,g, creative and motivated in your profile


7. Keep your profile secure

  • Control whether to broadcast your profile changes
  • Decide whether you want to be anonymous when viewing other profiles
  • Decide whether anyone else can see your connections
  • Turn on a 2-step verification to make your account more secure (the instructions are in the graphic)
  • Employ standard, secure practices with your password:
    • A hacker can brute force crack a 10-character password in a week
    • A hacker can brute force crack a 15-character password in 150 million years!


Information sources: ​


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Andy Capaloff

Andy Capaloff is the COO of Curatti. Prior to moving into the world of Content Marketing, Social Media Management and the day-to-day running of a Digital Marketing company, Andy spent over 3 decades in various aspects of IT. It is here that he honed his writing and technical skills, and his ability to ask uncommon questions.