Is There Truly An Ideal Article Length? We Think Not!
Let’s Finally Put the Ideal Article Length Debate to Rest When it comes to marketing to the B2B crowd, what is the ideal article length? This is a question that has plagued marketing writers since blog posts became a thing. Some say longer posts are king while others say shorter posts reign supreme. Who’s right?
3 Reasons Why Site Speed is an SMB’s Most Important Metric
If there is one thing almost everyone living in the ‘first world’ agrees on, it’s the sheer frustration of a slow-loading website. For SMBs working tirelessly to break into the market, this can be the grim reaper of all their efforts. To put things in perspective, in 2016, experts found the threshold for eCommerce website
Your Complete Content Plan, Part 2: Content Creation
In part one of “Your Complete Content Plan”, we discussed Keyword Research. You can click here to view that piece and the accompanying infographic. Part two of of our 3-part series concentrates on Content Creation. For some people, the writing part is a piece of cake. Good for them! For many, it is anything but
The Best Tools For Lazy But Successful Content Marketers
Editor’s Note: Meet Tom Jager, previously published in Huffington Post. For his first Curatti article, he writes about 6 of the best tools for content marketers. It contains a mix of some of the same apps you’ll have seen in other articles, and perhaps 2 or 3 that you may not have seen so often
12 Essential Tools To Help Your Content Marketing Convert
When it comes to writing for social media, the toughest part is creating content that’s engaging enough to make people want to click, read and share. All of the components have got to be there – a great headline, quality content and valuable information that readers will want to pass along to others. Give your
The Inexorable Shift from Traditional to Social Media
By Andrew Hutchinson Occasionally people ask how I got involved in social media. I worked in media monitoring for many years and one of the biggest benefits of working in that industry is oversight, being able to see media trends and changes as they evolve. You could see how a single news report could build
Surefire Tips for Business Blogging Success
Have you mapped out a blog writing plan for your business articles for the new year? Not sure if blogging can help improve your marketing? The good news is that it’s never too late to begin a blog or refresh an existing one. As we enter into a new season it’s more important than ever
The Power of Emotions, B2B Marketing And Your Business
Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another. My article for this week pulls a nugget or two from several, perhaps not obviously linked articles, hopefully paving a path from one to the other where it may not be so obvious reading each article individually. The New Buyer