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Jan Gordon

The Inexorable Shift from Traditional to Social Media

By Andrew Hutchinson Occasionally people ask how I got involved in social media. I worked in media monitoring for many years and one of the biggest benefits of working in that industry is oversight, being able to see media trends and changes as they evolve. You could see how a single news report could build…


Susan Gilbert

Surefire Tips for Business Blogging Success

Have you mapped out a blog writing plan for your business articles for the new year? Not sure if blogging can help improve your marketing? The good news is that it’s never too late to begin a blog or refresh an existing one. As we enter into a new season it’s more important than ever…


Andy Capaloff

The Power of Emotions, B2B Marketing And Your Business

Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another.  My article for this week pulls a nugget or two from several, perhaps not obviously linked articles, hopefully paving a path from one to the other where it may not be so obvious reading each article individually. The New Buyer…


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