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Nancy Kapoor

How to Leverage Marketo for Social Retargeting

How To Use Marketo For LinkedIn Retargeting

Editor’s note: A slight detour for us – something more technical than our usual offering. Please be sure to let us know if this departure is a welcome one, as we can certainly present more such articles in the future. In short, Marketo is a very popular Digital Marketing automation tool, which can be used for


Susan Gilbert

Customize Your Ads With Facebook Retargeting

Facebook Custom Audiences and Retargeting

Do you need to attract more customers and sales from your Facebook ads? Then it may be time to revisit their free retargeting feature. It has been in place since 2015 and achieved good results. Your business can use this method to focus directly on your target market. It places your product or service front and


Susan Gilbert

16 Facebook, Twitter, AI and Business Marketing Tools

Facebook and Twitter Management tools plus AI and Business management

The following is made up of 4 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Improving your Facebook Page Better business management Artificial Intelligence Tools Marketing management for Twitter Use These Facebook Apps To Help Grow Your Page 1)


Mitt Ray

5 Ways to Get More Comments on Instagram

Get More Comments on Instagram

Instagram doesn’t have a chronologically arranged newsfeed anymore. Posts are now organized based on engagement. If your posts get more engagement in the form of comments and likes, they will appear higher in the newsfeed. Appearing higher in the newsfeed will boost your engagement further. More comments can also indicate the effectiveness of your social


Jan Gordon

Curatti Best Articles of 2017 – Part One

Curatti Thank You 2017

4 years and going strong! And we couldn’t have done it without our readers, our contributors and our good friends. As with any website, you will see our evolution if you go to earlier posts. No doubt, this will continue into 2018. The last year has seen a site redesign. The most obvious changes that


Norman Arvidsson

Should We Trust Social Media Giants with Password Management?

Should We Trust Social Media Giants with Password Management?

In this article, we will consider the good and the bad of using social media for your password management Then we give a verdict about what we ultimately believe are the more important concerns. Password Management Concerns Passwords suck. I mean, the more secure a password is, the harder it is to remember. That’s because


Mike Allton

How To Share Your Evergreen Content To Every Social Network Forever

Evergreen Content

Mike Allton, the king of mega-content, not only espouses repurposing evergreen content. In this article, he shows us exactly how. It  is another in our “Great Articles You may have missed” series….. How To Share All Your Evergreen Content Do you remember the old Qwest commercial set at Roy’s Motel and Cafe, a historic Route


Jenn Herman

Why More In-App Integration in Social Media is Inevitable

In-App Integration

Have you heard of in-app integration? Chances are you’ve already seen it in action. And it is quite certain that the trend towards it will grow at pace. Jenn Herman explains what in-app integration is, and explains the inevitability of its growth, in another article in our “Great Articles You may have missed” series. The


Susan Gilbert

12 Tools To Improve Instagram, Visual Marketing & Facebook

Instagram, Visual Marketing & Facebook Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Instagram apps Tools to help you improve your visual marketing Facebook tools 4 Must-Have Tools And Apps For Instagram 1) Increase sales through Instagram


Lisa Sicard

What Will Make You See You Need Social Media Today?

Are you on Social Media today?

Editor’s Note: Our regular readers will, of course, be fully aware of why people need social media today. However, all will know a lot of hold outs. This article is for the people you know, who remain steadfastly against social media… Why You Need Social Media Today A few weeks ago, Debbie contacted me.  She


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