October 6, 2020
Post: How To Use WhatsApp Customer Support To Beat Your Competitors
Once upon a recent time, it took years for new communication tools to become customer support channels. I remember that during the 90’s we had long discussions within our claims department before deciding to respond to customers via email! Today everything happens much faster, especially changes in behavior and habits. In 2020 most people use…
October 1, 2020
Post: Top 14 B2B Marketing Automation Platforms to Power Your Marketing Campaigns
51% of businesses currently use marketing automation to drive marketing campaigns. Here’s a comparative analysis of the top 14 B2B marketing automation platforms to help you select one and drive highly engaging marketing campaigns. The Top 14 Marketing Automation Platforms to drive marketing campaigns 1. Acoustic Overview Acoustic Campaign helps you drive marketing campaigns with…
September 30, 2020
Post: How To Conduct A Competitive Analysis In Marketing
Competition is a game-changer but it can also kill success if you don’t know how to use it to your advantage. No matter what size your business is, you’ll be going head-to-head with the competition and in order to come out on top, you need to know how they make their bank account light up.…
September 29, 2020
Post: The Power of AI Tools in Customer Service
As counterproductive as it may seem, machine-led Artificial Intelligence tools are playing a central role in driving emotion-centric customer service operations. Don’t believe us? Consider the following hard-facts for a second: As per research, “42% of customers want to communicate with companies via live chat for customer service.” Plus, “By 2021, more than 50% of…
September 24, 2020
Post: Five Steps to Optimizing Your Pinterest Profile
Pinterest is a great platform: It can organize your browsing and work like a bookmarking site. It can even be your personal planner. Visual content has been scientifically proven to be the most effective type of content, in terms of engaging our brains, capturing attention, and triggering excitement. No wonder we love image-based social media…
September 23, 2020
Post: 6 Ways To Optimize Your Site For The Google Page Experience Update
In 2021, on a date that has not yet been announced, Google will be launching a new update called the ‘Page Experience Update’. It will promote sites that load faster and offer a good user experience. The announcement was made on May 20, 2020. People love websites that load faster. Several experiments conducted by Google…
September 22, 2020
Post: 12 Spam Protection, Streaming Video, and Business CRM Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Spam protection Streaming video Business CRM Stop Website Spam With These 4 WordPress Plugins 1) Cloud Spam Protection – CleanTalk Stop hackers from coming into…
September 17, 2020
Post: How To Choose KPIs For Your Digital Marketing Strategies?
In a world where data is everything, digital marketing has proven to be a great way to produce great campaigns for future use. More traffic means your digital marketing tactics have proven to be effective. So, if you are ranking #1 in a keyword, it means you are doing something right. While it feels good…
September 16, 2020
Post: 5 Things to Keep in Mind for Your Next Digital Marketing Campaign
The marketing world is dynamic and ever-changing – from trends to technology, tactics, and strategies. A recent marketing report by HubSpot reveals that: Lead generation is the top priority for marketers in 2020. 68% of marketers are using automation to scale their marketing campaigns. Customer feedback has become more important than ever with 68% of…
September 10, 2020
Post: The Best Curation Is Finding Common Threads in Seemingly Disparate Subjects
Curation is the way many people get into Content Writing. Rather than writing their own articles, they start by pulling gems from articles written by others. It worked for Jan Gordon, the CEO founder. And it worked for me. But before I really got into writing my own content, I wanted more from curation. I…
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