Articles by Joydeep Bhattacharya

Joydeep Bhattacharya
September 23, 2020

6 Ways To Optimize Your Site For The Google Page Experience Update

How To Optimize Your Site For The Google Page Experience Update

In 2021, on a date that has not yet been announced, Google will be launching a new update called the ‘Page Experience Update’. It will promote sites that load faster and offer a good user experience. The announcement was made on May 20, 2020. People love websites that load faster. Several experiments conducted by Google…


Joydeep Bhattacharya
September 3, 2020

Essential B2B Email Marketing Strategies To Generate More Leads

B2B email marketing strategy

B2B email marketing continues to remain one of the best ways to acquire more B2B customers. However, with an increasing number of startups being launched every day for almost every niche, getting more customers is getting difficult. Every business is adopting essential B2B email marketing strategies to woo its prospects. The number of emails sent…


Joydeep Bhattacharya
July 15, 2020

Best Marketing Analytics Tools That Use AI To Improve ROI

Tools That Use AI For Marketing Analytics

Marketers have access to more customer data than ever. It would take days, if not months, to leverage the information to fuel successful marketing campaigns manually. That’s where AI marketing analytics tools can help.  AI-powered tools provide the insights that you need to understand your audience, automate your campaigns, and proactively engage with every sales…