May 26, 2021
Post: 3 Ways AI and Machine Learning are Transforming B2B Marketing
Artificial intelligence (AI) and machine learning (ML) are becoming rapidly entrenched in all forms of business and life beyond it. Why then, do they have so little implementation in actual B2B marketing? Fewer than 20% of B2B enterprises use these technologies in meaningful ways that transform the way they connect with customers. That’s a shame since…
May 25, 2021
Post: 6 Video Marketing Mistakes You Should Avoid to Get Better ROI
Video marketing utilizes conventional marketing copy and turns it into engaging video content that people love. Marketers have used this strategy to increase their conversion rates effectively. Video marketing is an ideal strategy for online campaigns. That’s because 82% of internet traffic is now equipped with video content, suggesting that more people consume videos compared to…
May 20, 2021
Post: AI Chatbots: What Can They Do For Each Business Function?
In 1964, MIT professor Joseph Weizenbaum developed what we could call the first prototype of a working chatbot. It was called ELIZA. ELIZA was a test case of the Turing test — a method of inquiry in Artificial Intelligence for determining whether or not a computer is capable of thinking like a human being. Almost…
May 18, 2021
Post: 12 Social Media Networking, LinkedIn for Business, and eCommerce Sales Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Social Media Networking LinkedIn for Business eCommerce Sales Improve Your Networking on Social Media with These 4 Tools 1) Get Focused on the Right…
May 16, 2021
Post: Improve Your Business Website Conversion Rates
A well-developed, professional website is the starting point for any effective marketing and branding strategy. The next important factor is the number of visitors you are retaining who can become loyal customers. As a business, your visibility online is vitally important in order to attract more leads and sales. If you aren’t experiencing enough growth…
May 13, 2021
Post: Is Reddit the future of Organic Social Media Marketing?
Reddit has become the most influential social forums as more businesses leverage it as an effective SMM channel. The biggest plus side of this forum is that it effectively directs organic traffic, and it is an affordable option for small businesses. How much bigger is Reddit going to get? $919 Million Dollars of Funding Raised…
May 12, 2021
Post: 10 Ways to Convert Leads for Your SaaS Business Through Email Marketing
Email marketing is as old as the internet. Over the last 20 years, it has evolved and became a go-to digital marketing strategy for businesses across many verticals. Approximately 50% of marketers in the US are planning to increase their spending on email marketing. One of the reasons is that it delivers. For SaaS businesses,…
May 11, 2021
Post: The Best Way to Start Your Live Chat Conversation
I often get asked ‘what’s the most challenging digital channel to deliver superior support?’ Since this question is directly linked to handling conversations, we need to look at each channel’s specific features (social media, live chat, messaging apps). My answer is definitely ‘live chat‘ because it presents many hidden hurdles. The first challenge is the…
May 10, 2021
Post: How To Turn SlideShare Into a Traffic Driving Machine
(This is an update of an older post:) SlideShare is a free tool for converting PowerPoint presentations into Flash. How can this seemingly ordinary service help with driving traffic? Well, actually, it can help greatly in many ways. We all are looking for the means to increase traffic. It is the primary goal of…
May 6, 2021
Post: Want More Web Traffic? Now’s The Time To Think Socially!
Today we are examining whether you think socially about web traffic. And the first thing we need to get straight is what you envisage is web traffic. Do you consider getting a high number of visits to your website as successful? Do stats like 200,000+ a month get your juices flowing? Sure, these kinds of…
« Previous Page — Next Page »
