May 12, 2021
10 Ways to Convert Leads for Your SaaS Business Through Email Marketing
Email marketing is as old as the internet. Over the last 20 years, it has evolved and became a go-to digital marketing strategy for businesses across many verticals. Approximately 50% of marketers in the US are planning to increase their spending on email marketing. One of the reasons is that it delivers. For SaaS businesses,…
March 9, 2021
AI and Content Marketing: How Machine Learning Is Impacting SEO
Machine learning and artificial intelligence (AI) have become very prominent as a subject of discussion in tech circles. Their popularity has to do with the fantastic application potential these two technologies have for various industries, businesses, and even civic services. Google and other search engines already use machine learning and AI to formulate their search…
August 26, 2020
How to Create A Knowledge Base Portal That Your Customers Will Love
For 12% of customers across the globe, not being able to resolve issues on their own, forms the most frustrating aspect of poor service experience. With the mounting expectations of customers for seamless self-service experiences, creating a knowledge base portal that provides instant answers to questions is becoming a need of the hour. To satisfy…
April 11, 2018
The Bond Between Artificial Intelligence and Knowledge Management
In this modern era, humans have started to preserve as much knowledge as possible. “Cave paintings” were considered as the first form of converting knowledge into accessible information. The evolution of knowledge transformation and management has come a considerable way. Today, it goes beyond books, paintings or even the hieroglyphics. The 20th century introduced information…
February 28, 2018
The 9 Elements In a Successful Business Marketing Plan
A Business Marketing plan is very important for any product or company, in order to achieve individual and organizational goals. A Business Marketing plan is a drafted document which gives the overall summary of the market. It clearly states how the firm plans to achieve its goals as planned. It also contains detailed guidelines regarding…
January 24, 2018
Why Knowledge Base Documentation Needs Freshness
Knowledge base documentation is really helpful in general. It is used by both users and your support team, as it usually contains insightful and work relevant information for both. The problem is that knowledge base documentation consists of technical information. It not exactly fun to read. And for a lot of average users, it’s impossible…
September 19, 2017
A Newbie’s Guide To Knowledge Bases
In today’s connected world, consumers expect fast and accurate information. If you can’t provide them with what they want exactly when they want it, they will find someone who can. It’s really as simple as that! This is why you need to try and meet every need of your target customers. Consistently satisfying customers makes…
July 20, 2017
5 Essential Tips For Creating A Killer Corporate Wiki
Knowledge sharing is of crucial importance for, well, just about anything. In companies large and small, software technology and techniques developed for easier exchange of company-wide know-how can make a world of difference. Not only can corporate wiki software make communication smooth and collaboration fruitful, it can efficiently boost productivity of each employee and streamline…
May 24, 2017
9 Reasons to Adopt a Knowledge Base for Your Website
Having a knowledge base for your website is becoming more and more popular, as it can provide users with many benefits. No matter what kind of a website you have and what products or services you offer, creating a knowledge base and integrating it with your website is a great step to take. It can…
