Post: Call To Action Best Practices for Improved Conversion Rates
Conversion rate optimization is one of the best investments for boosting your business website’s capability of attracting and converting new customers. But whether your plan involves a complete design overhaul or just a few targeted improvements — like minimizing load speeds and adding helpful info to those product descriptions — one thing is guaranteed. You…
Post: How Can Twitter’s Chaos Benefit Us? #RIPTwitter
I’m sure you’re aware that #RIPTwitter has been trending for some days now. #RIPTwitter? We have all been astounded, perhaps spellbound, watching the constantly changing news about Twitter. It’s like a soap opera: entertaining, unbelievable, outrageous, and with so many different views abounding about by experts, so-called experts, and anyone else who wants to have…
Post: How To Have Your Outreach Emails Ignored… And How Not To
Or… How To Piss Off Blog Editors… And How To Make Them Happy Maybe nobody should edit a blog for going on 8 years. The longer a blog is around, the larger the volume of contributor outreach emails they receive. Unfortunately, most of these are clueless efforts. And trust me on this, that wears on…
Post: Why Phone and Live Chat Channels are Siblings
In the race for Digital Customer Service, many organizations have added new channels in the last few years. Some had set clear goals, others instead had ‘hoped’ that their assumptions came true. Unfortunately, most of the time they just didn’t. Today, after the pandemic rush towards digital channels, it’s time for many companies to sit…
Post: eCommerce CRO: 10 Tips on Improving Your Conversion Rates
You have invested in your eCommerce website. Your awesome team was involved. You have started from scratch (or upgraded your blog to include an eCommerce element), built, and (finally!) marketed it. Time to sit back, relax, and wait for the sales. Right? Um, I hate to be the bearer of bad news, but are you…
Post: 12 Copywriting, Startup Business, and Visual Content Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Copywriting Tools for startups Visual content Write Catchy Copy For More Sales With These 4 Tools 1) Reverse-Engineered Copy Inspiration – Swipe-Worthy In order…
Post: How To Use AI-based Video Content to Elevate Your Customer’s Viewing Experience
Artificial intelligence (AI) has numerous uses in marketing, allowing businesses to scale their operations, personalize recommendations, and take most of the grunt work out of SEO and content optimization. But one area that not many people think of is using AI to build a stellar video marketing campaign. Video is one of the most popular…
Post: How to Create Instagram Stories that Sell
No matter what your business is, there is no doubt you crave increased sales and revenue. Seeking out alternative ways to promote your product, you need to hang out where your audience is. Thus, it’s no wonder most companies (71%) use social media marketing to achieve their business goals. With over 800 million monthly active…
Post: 10 Reasons Your Emails May Land in the Spam Folder?
With the expansion of commercialization in digital marketing, our Email inboxes are regularly bombarded with emails from companies or individuals who are apparently trying to give us a free bank account, free insurance, or transfer an amount worth a fortune. Hilarious, right? OK, they’re not-so-hilarious! These SPAM emails are actually downright irritating and time-consuming. Spammy…
Post: 12 Tools That Make You a More Productive Blogger
There is a general rule of thumb that states a blog with quite aggressive content and SEO strategies will take at least 4-6 months to become profitable on any minor scale. Keep in mind this is with continued and consistent effort as well as significant investment of time (and money). How long does it take…
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