Susan Gilbert
August 23, 2017

12 Tools & Strategies For Productivity, Reputation & Websites


The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are:

  • Business Productivity Apps
  • Strategies to Help Improve Your Brand Reputation
  • WordPress Plugins for Business Websites

These 4 Mobile Business Productivity Apps Improve Your Online Presence

1) Video conferencing made simple – Zoom

Meeting with clients and team members no longer requires you to leave your home office. Zoom is not only a great app to hold virtual meetings, but also enables you to draw in a larger audience with webinars. Build online conference rooms with integrated instant messaging and video sharing.

2) Build your own organizational database – Airtable

Organize just about anything that you need to in any business with this free app. Airtable for iOS helps you to put together teams or a customer database. Keep all of your CRM and lists under one place while keeping track of projects and inventory at the same time. Project management is made simple while you put together important tasks and plan events.

3) Relationship management from your phone – Cloze

Have a personal assistant available to your business at all times. Cloze for iOS prompts you at just the right moment and helps you to remember important meetings and tasks. Automatically create a customer profile with a built-in AI feature to help you manage your daily agenda. Never forget an email or deadline again with this free app.

4) Hire the right candidates – Proven

Whether you need to add to your team or hire a seasonal worker this app can help you find the right fit. Proven will automatically post your job listing to over 100 boards from a single submission. Select from a large selection of premium job boards and find the best qualified candidates for your company. This is a must-have tool for both large and small business owners.


Improve Your  Brand’s Business Reputation with These 4 Strategies

1) Communicate with your customers through brand activation

Build a wider audience through offline marketing events. With this strategy your business can reach interested prospects by being active and engaged with them at places like industry trade shows, concerts, book signings, and more. By making a personal connection at a branded booth with attire and displays showing your logo and name so that you can create a memorable experience that will translate into your online properties as well.

2) Word of mouth marketing

There’s no better way to build your brand than through people who trust your business enough the spread the word. Think of this as free advertising for your company that can have a continual payoff. As you build relationships online you will want to encourage your customers to share their experiences — this can be done in many creative ways including photos or videos on Facebook and Instagram or as an incentive for a tweet on Twitter. As you take a positive, and encouraging approach with a high value offer you will begin to see your products or services being recommended by others online.

3) Cross promotion of your content

In addition to your regular blog posts make a plan to connect with other bloggers in your industry. This will open the doors for guest blogging opportunities that can help bring more visitors to your website. Publish on places like LinkedIn, Medium, and to attract more brand followers as well. After establishing your expertise and authority it won’t be long before your business or name is recommend on authority websites like Scribble Live.

4) Audio and video content

Would you like people to find your brand on social media quickly? This is a powerful and popular way to showcase a behind-the-scenes look at your business, provide a quick glimpse of a new product or service, or showcase an expert interview. This is effective with both live and pre-recorded methods posted to Facebook, Instagram, Snapchat, or iTunes.


Improve Your WordPress Website These 4 Plugins

1) Supercharge your sharing buttons – MashShare

Encourage your visitors to share your content. MashShare is an easy-to-setup plugin that generates an attractive social media sharing button that will catch the eyes of your readers. The icons are fully customizable and work with all of the major networks like Facebook, Twitter, Pinterest, Google Plus, and more. Download and install for free or purchase additional add-ons for your website.

2) Simple WordPress backup – BackUpBreeze

Never lose important posts and data again. BackUpBreeze provides an easy way to quickly download your website to places like Amazon Web Services, Dropbox, and Google Drive. Create an automatic schedule hourly, daily, weekly, or monthly. Automatically restore from any backup. This is a great tool to use if you need to transition to another host provider, protect your website, or make copies in the case of a security attack.

3) Compress large images – WP Smush

Resize and optimize your visuals with ease for better website performance. With WP Smushyou can a simply set a maximum width and height on those large images that can really slow down your page load times. Their servers handle the file size and help eliminate bulky file sizes that can quickly eat up your server space.

4) Gain control over your nofollow tags – Ultimate Nofollow

Fine tune your links for better search engine optimization. Ultimate Nofollow allows you to choose a nofollow checkbox on your post links as well as create nofollow links for your blogroll. Add or remove these types of links from comments and use their handy shortcodes in your content.


Over To You

Do you have any experiences with the above aps, strategies and plugins that you’d like to share?  Are there any tools in the above categories which you think our readers should know about? Have you made any new tool discoveries that you feel are about to take off and would like to share with others? Please leave your comment, below.


Additional reading: Copyright: ‘‘ / 123RF Stock Photo


This is a curation of 3 Monday Tips posts which originally appeared on They are republished here with permission.

The original articles can be found here:

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Online Marketing with Focus - Let Susan Guide you to Online Success. Especially loves to help Authors, Speakers, Coaches & Entrepreneurs. Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs. Author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence,” Susan combines online marketing with strategic thinking. Follow her Digital Marketing Tips at her blog: