June 10, 2020
How The First 5-Seconds Of Your Facebook Video Can Grab Attention
There are over eight billion video views on Facebook daily. How do you make yours stand out? How exactly can you create videos that boost your authority, viewership, engagement, and sales? Unique content and an eye-grabbing title are vital for the overall success of your video. But you need to fight against the low human…
June 9, 2020
How To Craft YouTube Headlines That Stand Out
According to an article on Oberlo, YouTube is the second most popular social media network today with over 2 billion users. If your brand is producing videos, you will want to ensure that your content gets noticed in the midst of thousands of other competitors. It may be time to revisit how you craft your…
April 30, 2020
How To Learn: Lessons From a Baby (Do What You Do, But Do It New)
As I watch my 2-year-old grandson sucking up information like a sponge, and now welcome a 2nd grandson into the family, it’s a good time to reflect on learning. Of course, it’s timely for our world, also, as many of us will need to learn new ways of working. And an all-new cohort is joining…
April 29, 2020
6 Questions to Ask Before Working with Any Influencer
Want to know what drives people to buy a product? Brand trust is a top-ranked factor that affects the purchase decisions of consumers. 81% of customers consider low brand trust as a dealbreaker. Also, 67% of buyers might engage with a reputable brand but will eventually stop buying if their trust in the brand is…
March 26, 2020
The Importance Of Video Calls – Now More Than Ever
Last week, I asked people to ask and answer questions about how best to learn from home. An answer that works for classes based on interactive video calls is to turn your camera on. You may also want to read: The Challenges Of Working and Learning From Home [Interactive Q&A] This also works for business…
March 25, 2020
6 Instagram Marketing Lessons from the Best B2B Companies
The popularity of Instagram marketing is on the rise: It’s one of the fastest-growing networks with the most engaged users. 90% of people follow at least one business on Instagram. So it’s no wonder that brands of all sizes and shapes promote their products and services in-app. At first blush, Instagram is probably not the…
March 4, 2020
I’ve Been the One Who Pitches Early. Newsflash: IT DOESN’T WORK!
You have a conversation with someone who seems to be doing really well in business. (I used ‘seems to be’ as opposed to ‘is’, for good reason). They tell you how they do it. It involves an early pitch. You do what they say worked for them. But it doesn’t work for you. Does that…
February 25, 2020
12 Mobile Brand Appeal, CRM and Social Media Analytics Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Using Instagram to improve your Mobile Brand Appeal Increase your business sales by using the right CRM Analytics tools to increase your social media…
February 20, 2020
B2B Networking: Be The One Who Listens
Networking Events Social conversations are much like old fashioned networking events. They can work brilliantly, but for most, they don’t. And you know why, even if you’d prefer to pretend otherwise. Here’s what happens: You go because you feel that you must, rather than that you want to. When you get there, you feel awkward.…
February 11, 2020
3 Ways To Increase Your Sales Using Instagram
Instagram remains one of the fastest growing social networks for mobile business sales. According to an article on Hootsuite, there are 1 billion active users each month. 500 million people use the Stories feature each day. The potential to reach people through advertising is especially high at 849.3 million users. While people come to Facebook…
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