August 18, 2020
How To Use Instagram Hashtags To Improve B2B Customer Engagement
B2B marketers often overlook Instagram, judging it to be purely consumer-oriented. With its predominantly visual nature, it is easy to see why one would think so. It is certainly easier to persuade an individual to buy new shoes by showing how awesome they look than to convince a company representative to sign a large-scale contract…
August 13, 2020
Chickens, Eggs, and Business: What Comes First? 20 (Or So) Questions
Editor’s note: This post is not only aimed at those starting out in business. Slightly modified versions of these questions are relevant for those seeking to make new offerings or take their existing business in a new direction. I admit to never quite seeing the conundrum in the chicken and egg question. I believe in…
June 16, 2020
5 Great Social Media Management Tools for Businesses
Social media management may be quite intimidating and overwhelming for business owners. There are so many pieces and micro-tasks that it is hard to see the bigger picture. And it is even harder to monitor and evaluate the team’s progress. With that in mind, here are a few tools to help set up an effective…
June 10, 2020
How The First 5-Seconds Of Your Facebook Video Can Grab Attention
There are over eight billion video views on Facebook daily. How do you make yours stand out? How exactly can you create videos that boost your authority, viewership, engagement, and sales? Unique content and an eye-grabbing title are vital for the overall success of your video. But you need to fight against the low human…
June 9, 2020
How To Craft YouTube Headlines That Stand Out
According to an article on Oberlo, YouTube is the second most popular social media network today with over 2 billion users. If your brand is producing videos, you will want to ensure that your content gets noticed in the midst of thousands of other competitors. It may be time to revisit how you craft your…
April 30, 2020
How To Learn: Lessons From a Baby (Do What You Do, But Do It New)
As I watch my 2-year-old grandson sucking up information like a sponge, and now welcome a 2nd grandson into the family, it’s a good time to reflect on learning. Of course, it’s timely for our world, also, as many of us will need to learn new ways of working. And an all-new cohort is joining…
April 29, 2020
6 Questions to Ask Before Working with Any Influencer
Want to know what drives people to buy a product? Brand trust is a top-ranked factor that affects the purchase decisions of consumers. 81% of customers consider low brand trust as a dealbreaker. Also, 67% of buyers might engage with a reputable brand but will eventually stop buying if their trust in the brand is…
March 26, 2020
The Importance Of Video Calls – Now More Than Ever
Last week, I asked people to ask and answer questions about how best to learn from home. An answer that works for classes based on interactive video calls is to turn your camera on. You may also want to read: The Challenges Of Working and Learning From Home [Interactive Q&A] This also works for business…
March 25, 2020
6 Instagram Marketing Lessons from the Best B2B Companies
The popularity of Instagram marketing is on the rise: It’s one of the fastest-growing networks with the most engaged users. 90% of people follow at least one business on Instagram. So it’s no wonder that brands of all sizes and shapes promote their products and services in-app. At first blush, Instagram is probably not the…
March 4, 2020
I’ve Been the One Who Pitches Early. Newsflash: IT DOESN’T WORK!
You have a conversation with someone who seems to be doing really well in business. (I used ‘seems to be’ as opposed to ‘is’, for good reason). They tell you how they do it. It involves an early pitch. You do what they say worked for them. But it doesn’t work for you. Does that…
« Previous Page — Next Page »
