October 15, 2019
Does Instagram Marketing Have a Place in B2B? Yes, and Here’s How
A simple mention of the “Instagram” platform often times spawns images of designer clothing, influencers, and blatantly photoshopped images. Generally, Instagram is perceived as a B2C-dominated platform. But can it be used for B2B marketing? The simple answer is: Definitely! However, it’s a different ballgame. Many brands are jumping onboard by using this platform to…
September 24, 2019
Marketing and Sales Not Pulling in The Same Direction? This is a Thing?
I’ll keep this short. Maybe I’ve run the Curatti blog for going on 6 years now, but I’m really not a marketing guy. Certainly not a salesman! For my entire professional career, I was a Corporate IT guy. From either side of the equation, I retain the perspective of a rather unideal consumer. Market to…
June 20, 2019
12 Tools to Improve Your Mobile Productivity, Proofreading and WordPress Website
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Mobile productivity apps for business Proofreading tools for better content WordPress website plugins 4 Mobile Business Productivity Apps to Improve Your Online Presence 1)…
June 13, 2019
How To Incorporate Snackable Content In Your B2B Marketing Strategy
Marketers have always been looking for ways to capture the attention of their buyers and get new blog post ideas. The audience is narrow, defined and has very specific needs. As we all know, there is so much information around us that it’s becoming ever-harder to stand out among all our competitors and reach our prospects.…
January 17, 2019
Why You Can’t Ignore Local Marketing
Any digital marketing strategy worth its weight in gold incorporates multi-channels and multi-platforms. Some examples might include: Social media marketing Email and newsletter marketing Lead generation Content marketing With potential customers now more accessible than ever, it’s even more important for business leaders to think about where engagement can happen. It’s important to create a…
January 10, 2019
10 Marketing Lessons from Apple [Infographic]
You don’t need to be an SEO expert to know that Apple’s marketing works like a charm. Founded on simplicity and brought to perfection by an ingenious approach to customer experience, the tech giant’s marketing strategy is a goal sought by many. Have you ever wondered why you can never find any information on where…
January 9, 2019
Use These Methods to Keep Your Target Market Research Fresh
Trends and technology have shifted quite a bit over the last few years. Now is a good time to discover whether your current target market research is still relevant to your niche. According to Hubspot, 75 percent of mobile users are still using search engines to find information. And 73 percent of customers will unsubscribe…
January 8, 2019
5 Ways For Entrepreneurs To Stay Motivated As You Build Your Business
What’s your relationship with motivation? Are you the type of entrepreneur who has made a habit of combating laziness, procrastination, and guilt? If that’s you, I totally understand the reason why you’re here with me, consuming this post. Every entrepreneur wants to succeed. We crave for productivity, inspiration, innovation, confidence, efficiency, and consistency. Why do…
January 3, 2019
A New Marketing Funnel Is Taking Over [Infographic]
A new marketing funnel is taking over, and it’s completely different from the one you are or were familiar with. For decades, marketers patterned and built their strategies on the linear funnel where there’s only one entrance (brand awareness) and exit (conversion) point throughout the purchasing journey. The primary goal was to acquire leads and…
November 13, 2018
The Second Screen Viewing Trend That’s Reshaping Marketing
TV is becoming social and interactive. How? Let’s delve deeper.
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