Category: Marketing

Nathan Sykes
January 17, 2019

Why You Can’t Ignore Local Marketing

Think Local Marketing

Any digital marketing strategy worth its weight in gold incorporates multi-channels and multi-platforms. Some examples might include: Social media marketing Email and newsletter marketing Lead generation Content marketing With potential customers now more accessible than ever, it’s even more important for business leaders to think about where engagement can happen. It’s important to create a


Michael Spicer
January 10, 2019

10 Marketing Lessons from Apple [Infographic]

Marketing Lessons from Apple

You don’t need to be an SEO expert to know that Apple’s marketing works like a charm. Founded on simplicity and brought to perfection by an ingenious approach to customer experience, the tech giant’s marketing strategy is a goal sought by many. Have you ever wondered why you can never find any information on where


Susan Gilbert
January 9, 2019

Use These Methods to Keep Your Target Market Research Fresh

Keep Your Target Market Research Fresh

Trends and technology have shifted quite a bit over the last few years. Now is a good time to discover whether your current target market research is still relevant to your niche. According to Hubspot, 75 percent of mobile users are still using search engines to find information. And 73 percent of customers will unsubscribe


Joe McLean
January 8, 2019

5 Ways For Entrepreneurs To Stay Motivated As You Build Your Business

Entrepreneurs: Here's How To Stay Motivated As You Build Your Business

What’s your relationship with motivation? Are you the type of entrepreneur who has made a habit of combating laziness, procrastination, and guilt? If that’s you, I totally understand the reason why you’re here with me, consuming this post. Every entrepreneur wants to succeed. We crave for productivity, inspiration, innovation, confidence, efficiency, and consistency. Why do


Jericho Gonzales
January 3, 2019

A New Marketing Funnel Is Taking Over [Infographic]

The New Marketing Funnel

A new marketing funnel is taking over, and it’s completely different from the one you are or were familiar with. For decades, marketers patterned and built their strategies on the linear funnel where there’s only one entrance (brand awareness) and exit (conversion) point throughout the purchasing journey. The primary goal was to acquire leads and



Nathan Sykes
November 8, 2018
Experiential Marketing

A lot has changed about how marketing campaigns are designed and delivered in the modern age, where technology seems to power everything. It could be that we’re seeing the last days of traditional billboards and static advertisements in magazines. These days, it’s videos, blogs, live events and interactive media that seem to capture the public’s


Nancy Kapoor
October 31, 2018

How to Leverage Marketo for Social Retargeting

How To Use Marketo For LinkedIn Retargeting

Editor’s note: A slight detour for us – something more technical than our usual offering. Please be sure to let us know if this departure is a welcome one, as we can certainly present more such articles in the future. In short, Marketo is a very popular Digital Marketing automation tool, which can be used for


Bernard Meyer
September 26, 2018

Ramp Up Your Email Campaigns with These 4 Psychology Hacks

Psychology Hacks for Email Campaigns

An email campaign is like a first date. In almost all cases, you’ve got one chance to make a good impression and move the relationship forward. Unlike a first date, you can’t simply rely on the good manners your mother taught you, superior eye contact, or a slick new hair-do. Email marketers must utilize all


Shane Barker
August 14, 2018

Everything You Need to Know About Personalized Marketing

Personalized Marketing

Advancements in technology and the introduction of concepts like artificial intelligence (AI) and machine learning have changed the way people shop. According to Salesforce, 61% of consumers agree that technology is changing their expectations and behavior. Consumers today expect to get a personalized experience based on their tastes and preferences. They also expect each of


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