June 21, 2022
12 Buyer Insight, Sales Pages, and Social Media Groups Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Better buyer Insights Creating effective sales pages Increasing connections in Social Media Groups Use These 4 Tools For Better Buyer Insights 1) Get The…
May 31, 2022
5 Inspiring Stories of Women in Marketing | The Rule Breakers
How far would you go to market yourself? Would you just follow the rule books and wait for the results? Or would you take the plunge and do it your way? Up for a story before digging in? Once upon a time, there was a sales guy. He was serving his probation period. He had…
April 26, 2022
Navigating Marketing Without Third-Party Cookies
B2Bs have long relied on third-party cookies for marketing. However, major changes from browser developers Mozilla, Apple, and Google will soon change everything. Third-party cookies are data-tracking text files created and placed on a website by a third party, often an advertiser or marketing group. They help advertisers track user activity across the web, rather…
April 19, 2022
12 SEO, Facebook Marketing, and Blockchain Business Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: SEO Facebook Marketing Blockchain for Business Rank Higher in Search With These 4 SEO Tools 1) On-Demand Website Ranking in Minutes – Advanced Web…
March 22, 2022
Customer Lifetime Value: The Metric Small Businesses Can’t Ignore
If you own a small business, you’re probably considering ways to expand. Finding new customers is undoubtedly one way to accomplish this, and it is something you should do. Is that, however, the only way? Or is there an effective strategy to deal with existing customers? According to studies, you have a 5-20% chance of…
February 22, 2022
5 Under-Utilized Tools to Make the Most of Your Digital Marketing Strategy
Plain and simple, sometimes you need help building your brand visibility. You will find a lot of advice out there about developing your brand through various content strategies and social approaches, and while this is still incredibly important, sometimes it takes a little creativity to set your brand apart from the rest. Not surprisingly, there…
January 25, 2022
Content Marketing in The Metaverse and Beyond
The next technological revolution is on the horizon. The automation of industry 4.0 is giving way to the emergence of human-machine interactions in industry 5.0, changing the way we manufacture goods and services. At the same time, the internet is evolving from a flat, 2D landscape to a rich, enduring virtual 3D world where we’ll…
November 19, 2021
10 Reasons Your Emails May Land in the Spam Folder?
With the expansion of commercialization in digital marketing, our Email inboxes are regularly bombarded with emails from companies or individuals who are apparently trying to give us a free bank account, free insurance, or transfer an amount worth a fortune. Hilarious, right? OK, they’re not-so-hilarious! These SPAM emails are actually downright irritating and time-consuming. Spammy…
October 26, 2021
5 Tips on Boosting Your Business’ Average Order Value
Average order value (AOV) is an often-overlooked metric in the digital business world. Marketers tend to focus on promoting frictionless conversions (CR) and customer loyalty (CLV) while forgetting about the enormous impact a 15% bump in AOV can have on a company’s bottom line. And the strange thing is, boosting AOV doesn’t call for a…
October 5, 2021
5 Ways to Find New Customers Online Without Breaking the Bank
By now, you’re probably sick of reading that social media is a boon for businesses. This ‘chorus’ is served on pretty much every business marketing blog out there. Don’t get me wrong. It’s a good chorus. Social media IS the best platform for promotion in history because of the sheer number of users and affordability.…
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