Category: Marketing

Darren DeMatas
September 30, 2020

How To Conduct A Competitive Analysis In Marketing

Here's How To Conduct a Competitive Analysis in Marketing

Competition is a game-changer but it can also kill success if you don’t know how to use it to your advantage. No matter what size your business is, you’ll be going head-to-head with the competition and in order to come out on top, you need to know how they make their bank account light up.…


Moss Clement
August 27, 2020

6 Marketing Strategies That Will Skyrocket Your Service Business

Marketing Strategies To Help You Beat The Odds

With more companies providing various business services, which marketing strategies can you apply to beat the competition? Did you know? Over 50% of small businesses fail within the first year of operation, while 95% will not go beyond five years. That is according to statistics by Oberlo. Therefore, since several businesses fail within a short…


Heidi Thiel
July 21, 2020

How To Transform Customer Reviews Into Data That Actually Makes Sense

Quantifying Customer Reviews

As a small business owner, online reviews, social media mentions, and responses to surveys are the best places to gather essential feedback from your customers. And that is all well and good until it comes time to figure out what to actually do with all of these responses. The problem is that comparing open-ended feedback…


Andy Capaloff
June 18, 2020

The Best Possible Answer To An Imperfect Question Is Still Wrong!

In Search Of The Best Possible Question

No beating around the bush here. I don’t care who you are, or how good you are at asking incisive questions, you simply cannot ask the best possible questions. At least not without help. Why, you ask? Easy answer! We are all limited by our own life experiences. Sure, we might typically ask better questions…


Susan Gilbert
April 28, 2020

12 Business Efficiency, Marketing Boosting and Creative Marketing Tools

Business Efficiency, Marketing Boosting and Creative Marketing Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Make your work-day more efficient Boost your business in hard times (such as now!) Add creativity to your Marketing Harness Your Work Day With…


Simki Dutta
April 15, 2020

How to Write Marketing Case Studies that Engage and Convince Readers

Write Marketing Case Studies That Engage

Advertisements and promotional copy no longer hold the persuasive power that they used to. Consumers of today want to see proof before they make a purchase decision. They want to know more about the ‘real’ experiences people have had with a brand. The fact that 92% of consumers are more likely to trust non-paid recommendations…


Michael Deane
March 19, 2020

7 Tips For Successful Digital Learning

How To Master Digital Learning

New technologies have disrupted numerous ways we do things.  The same applies to how we learn and acquire new skills. It’s no longer necessary to take up classes at your local college. Instead, you can opt for online courses.  This allows you to learn at your own pace or pick the lecturers you want –…


Paolo Fabrizio
March 3, 2020

The Winning Link Between Customer Service and Marketing

The Winning Link Between Customer Service and Marketing

If you have worked within companies, you know that one of the most common issues is lack of internal communication. Departments tend to become clam-like when it comes to sharing information with colleagues not belonging to the same ‘tribe’. Having personally experienced such situations, I have noticed that the more departments become silos, the more…


Bernard Meyer
February 27, 2020

SMS Marketing 101: A Guide to Get You Started

SMS Marketing 101

People carry their phones around with them every day. Taking note of this, businesses decided that they could implement texts and other services into their marketing strategies. From here, businesses began to form SMS marketing strategies to reach out to customers in a convenient way. While SMS marketing can benefit businesses, some may not know…


Susan Gilbert
February 11, 2020

3 Ways To Increase Your Sales Using Instagram

Increase Your Sales With Internet Marketing

Instagram remains one of the fastest growing social networks for mobile business sales. According to an article on Hootsuite, there are 1 billion active users each month. 500 million people use the Stories feature each day. The potential to reach people through advertising is especially high at 849.3 million users. While people come to Facebook…


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