Category: Email marketing

Ash Salleh
August 29, 2019

All You Need To Know About Email Marketing Benchmarks

Email Marketing Benchmarks

Last week, your business launched a much-anticipated email marketing strategy. After checking the news this morning, your staff found out about a fairly new technique that works better. When will you stop playing catch up? Better yet, how do you know you’re in sync with an email marketing landscape that is constantly shifting? Email marketing…


Christopher Nichols
May 23, 2019

Secure Your B2B Communications with Encrypted Email  

Encrypted Email

Email is not secure, and it’s really hard to make it secure. It’s so hard that no solution is completely satisfactory. By default, email is sent across the Internet without any protection. People can intercept it and read it in transit. Sending confidential business information this way is a bad idea. Is there a way…


Kevin George
March 28, 2019

7  Email Audit Tips And Why You Must Audit Your Campaigns

Marketers are often asked about the effectiveness of their email campaigns. It is surprising that 70% of brands are unable to measure the ROI of their email marketing. This means that they are not sure whether their email campaigns are healthy or not. The answer to this dilemma is an EMAIL AUDIT. Although ‘audit’ is…


Nathan Sykes
March 7, 2019

How Machine Learning Can Improve Email Marketing

Machine Learning can improve Email Marketing

Despite the many obituaries, email is still a powerful marketing tool. People and businesses sent more than 281 billion emails per day in 2018, and that number is expected to increase to more than 333 billion by 2022. Today though, email marketing is getting a modern makeover. A growing number of marketers are using machine…


Qhubekani Nyathi
February 27, 2019

9 Easy Email Hacks To Increase Open Rates

9 Easy Email Hacks To Increase Open Rates

Do you want to increase your email open rates? Of course, you do! It’s no secret that email is the unrivaled king of marketing channels. With a 40x return per $1 spent and a ROI that’s 4x higher than social media, direct mail or paid search, email is still the go-to channel for both B2B…



Shane Barker
January 22, 2019

How to Take Your B2B Content Promotion to the Next Level

B2B Content Promotion

Almost every B2B company realizes the importance of content marketing. In fact, 91% of B2B respondents in a Content Marketing Institute study said that they are already using content marketing. However, only 24% of respondents in the study said that their content marketing approach was very or extremely successful. And 53% said that it was…


Paul Shuteyev
October 10, 2018
It's Time To Retire Bulk Email in favor of Outreach Campaigns

Email marketing is pronounced dead every year. But the truth is, it’s the main direct marketing channel for most businesses, digital or offline And according to reports and experts, it is still the leading channel for ROI. It hasn’t lost its efficiency. But the game has changed, as did email marketing methods. This means that…