Category: Email marketing

Denise Langenegger
June 2, 2021

Creative Ways To Repurpose Your Instagram Content For Email Marketing

Repurpose Your Instagram Content For Email Marketing

Young marketers may consider email as old school. There’s no question that social media gets you results faster. But we’re not here to argue which form of marketing is better because the truth is you need both. Instagram is almost unbeatable when it comes to brand discovery. You can readily engage with customers, get feedback,…


Robin Singh
May 12, 2021
Email Marketing Tips For SaaS Business

Email marketing is as old as the internet. Over the last 20 years, it has evolved and became a go-to digital marketing strategy for businesses across many verticals. Approximately 50% of marketers in the US are planning to increase their spending on email marketing. One of the reasons is that it delivers. For SaaS businesses,…


Jocelyn Burns
May 5, 2021

4 Reasons Small Business Should Consider Mass Email

Here's How a Mass Email Service Can Help You

Whether you are a freelancer or a small business owner, your budget can get tight from time to time. You have to make sure you are spending your money wisely and a mass email service is one way to grow your business. If you aren’t quite convinced on why you need to be utilizing email…


Susan Gilbert
November 11, 2020

Use Email Segmentation to Improve Your Marketing and Communication

Here's Why You Should Use Email Segmentation

Have your email marketing click-thru and open rates been on the decline lately? If you are not sending your messages to specific and targeted lists by use of email segmentation, you might be missing out on valuable prospects. According to Campaign Monitor, email is 40 times more effective than social media marketing when it comes…


Larry Corbi
November 5, 2020

How To Use Video Email Marketing To Increase Your Open Rates

Video Email Marketing,

With a strong return on investment, emails remain a cost-effective tool to generate leads. According to the DMA Marketer Email Tracker 2019, for every dollar spent on email marketing, you can expect an average return of $42. We all know this is not a direct result of sending emails, however. You need to deliver a…


Lidia Bondarenko
October 20, 2020

9 Ideas To Reduce Your Customer Churn Rate

Reduce Your Customer Churn Rate

How many customers do you lose each month? Do you know that to attract a new client, businesses spend about 5 times as much as they do to retain an existing one? And yet, only 18% of businesses have a strategy for customer churn prevention. It looks like others choose to ignore this phenomenon, which…


Joydeep Bhattacharya
September 3, 2020

Essential B2B Email Marketing Strategies To Generate More Leads

B2B email marketing strategy

B2B email marketing continues to remain one of the best ways to acquire more B2B customers. However, with an increasing number of startups being launched every day for almost every niche, getting more customers is getting difficult. Every business is adopting essential B2B email marketing strategies to woo its prospects. The number of emails sent…


Shivani Srivastava
August 5, 2020

In earlier times, businesses were more focused on selling their products or services. But today, they have streamlined their approach and shifted towards providing a seamless experience to their customers. Therefore, businesses all around the world are leveraging the most trusted form of marketing communications: email marketing. A report by Litmus that may surprise some…


Susan Gilbert
June 23, 2020

12 Email Marketing, LinkedIn Networking, and Search Visibility Tools

Email Marketing, LinkedIn Networking, and Search Visibility Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Email Marketing LinkedIn Networking Improve your search visibility with SEO/SEM tools Increase Sales and Website Traffic with These 4 Email Marketing Tools 1) Connect with…


Kayla Matthews
March 18, 2020

8 Regulations to Know When Developing an Email Marketing Campaign

There Are More Email Marketing Regulations Than Just GDPR

Email marketing is convenient since it allows you to reach potential customers from all over the world with a few quick clicks. However, the respective laws for getting in touch with people online can vary and knowing them could make the difference between earning conversions and getting into legal trouble. Here are eight email marketing…


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