Category: Digital Marketing

James Malone
September 18, 2017

Visual Marketing: Either You’re In or Your Brand Is Out!

The Growing Importance of Visual Marketing

In the faster than The Flash digital age, the future of marketing is visual. With the advent of social media, smartphones and use of visual content, marketing today is more dynamic and versatile than ever before, and still growing and evolving. A study from Wharton School of Business found that 67% of the audience (from Piktochart blog)


Janja Jovanovic
September 15, 2017

The Evolving State of Freelancing [Infographic]

The Evolving State of Freelancing

Nowadays, there’s a lot of talk about how the unemployment rate, especially among young people, has gone up in the past few years. Certain millennial traits and behaviours are part of the reason why this has happened—the worst ones have had an impact on an entire generation of people – especially if we’re talking about


Justin Osborne
September 13, 2017

3 Digital Marketing Trends to Prepare for in 2018

Digital Marketing Trends

A serious marketing expert explores every new trend. They don’t judge. They test. Then, they decide if the trend works for their campaigns. At its core, marketing is all about selling products or services in a way that engages the target audience. The problem is, audience preferences evolve. That’s how digital marketing trends are developed.


Laura Buckler
September 12, 2017

Digital Storytelling: What You Get When Art and Science Connect

Have you ever noticed that some ads we remember for a long time, while others, no matter how beautifully made, we forget almost as soon as we have seen it? There is no magic wand at work here. The ads we remember are the brainchildren of marketers that understood the way the brain works when


Raymond Morin
September 7, 2017

The Growing Importance of Blockchain Technology

Blockchain Technology

The New Alternative Economic Systems (Part Two) The Growing Interest of Companies and Institutions This is Part Two of Raymond’s eye-opening article on alternative economic systems. If you thought that blockchains were strictly a way of keeping track of Cryptocurrencies, think again! Better yet, read this article! To read part one first, click here. Warning:


Susan Gilbert
September 6, 2017

How to Use Twitter Advanced Search to Find New Leads

Twitter Advanced Search

Editor’s Note: This post was originally published as “Find New Prospects For Your Business With Twitter” in April 2016. It now includes the latest Twitter updates and reference to new research on Twitter Advanced Search… Utilize The Power of Twitter Advanced Search As your business attracts new leads from your website, email campaigns, Facebook and


John Jantsch
August 31, 2017

Here’s What You Need to Know About Google Posts

Google Posts

Every now and then, something new sneaks into the marketing equation largely unnoticed. Did you know anything about Google Posts? Neither did we! So this article by John Jantsch is an important read. It is another in our “Great Articles You may have missed” series. Introducing Google Posts Google is at it again! After much anticipation,


Masroor Ahmed
August 30, 2017

4 Steps To Writing Effective Abandoned Cart Emails

Effective Abandoned Cart Emails

As the eCommerce industry is growing exponentially and evolving rapidly through latest technology advancements, there remains a constant pain point – Shopping cart abandonment. Shopping cart abandonment is a term used where shoppers fill their cart but fail to checkout. Econsultancy studies reveal that online retailers are globally losing US$3 trillion in sales each year


Simon Walker
August 25, 2017

Understanding Web Accessibility & Why It Is Important

Web Accessibility

Web accessibility is the need of the hour. I realized something a few weeks back when I went to a nearby ATM for cash withdrawal. I noticed that the machine had specific buttons embossed with dots written in Braille that could be read by a visually challenged person. This feature has been made compulsory by


Shelly Kramer
August 16, 2017

11 Tools & Apps to Improve Your Mobile Marketing Strategy

Mobile Marketing Strategy

Of course a mobile marketing strategy is important. We all know that. But are we doing everything we can? And are we doing it right? Shelly Kramer offers 11 tactics we can use to power our mobile marketings. This is another in our “Great Articles You may have missed” series. Mobile Marketing Strategy Want to


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