Category: Digital Marketing

Megan Arevalo
April 7, 2017

How You Can Use Online Reviews To Enhance Your Business

Online Reviews

Editor’s note: A sideways step from our usual content. We all know how important online reviews are. This infographic is followed by an in-depth article. You can click on that link to skip the Infographic, if that’s your preference. All of the sources are attributed at the bottom of the infographic, which is by Websitebuilder.org.


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Susan Gilbert
April 5, 2017

Create Infographics People Will Want to Share

Infographics

Over the last 5 years, the popularity of infographics in marketing has continued to climb.  We just can’t resist because…. Infographics are ENGAGING! According to an article on Venngage, a little over 40 percent of marketers said in a report that infographics and other original graphics were the most engaging: Infographics  provide a ridiculously easy


John Jantsch
March 30, 2017

How to Make Your Buyer Persona Story Your Core Message

Buyer persona story

In this article, John Jantsch reminds us that the story our customers will buy is not our own – it is theirs. It is another in our “Great Articles You may have missed” series. How to Make Story Your Core Message I’ve been writing about the use of story in marketing for years, and here’s


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Joan Selby
March 27, 2017

4 Effective Tricks that Will Boost Your Content Marketing

Boost your Content Marketing

According to research done by Content Marketing Institute, as many as 80 percent of marketing professionals across all sectors (including B2B, B2C, and the nonprofit sector) rely on quality content in order to fuel their marketing efforts. And that trend isn’t going to stop any time soon. Those same marketers are set to create even


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Helen Miller
March 17, 2017

10 Proven eCommerce Web Design Hacks to Get More Sales

eCommerce Web Design

As an owner of an eCommerce site, your biggest goal is attracting more clients to your web resources, thus generating more sales. But how can one motivate a web user for a purchase? What are the secret tricks that one needs to take into account when working on the optimization and design of an eCommerce


Tony Zambito
February 24, 2017

6 New Approaches To Understanding Customers

customers

This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here.  This is another installment in


Alexandra Malis
February 10, 2017

How To Organically Gain Your First 10000 Instagram Followers

InstaHeads for more Instagram followers

How to gain your first 10000 followers on Instagram organically? If you want to create and build a strong community around your Instagram account or brand, it would be smart to not use any bots or jailbreaking Instagram services that are against Instagram’s TOS. Today we present you the organic and safe tool for Instagram


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Susan Gilbert
February 1, 2017

The Evolution and Importance of Memes and Infographics

Funny memes

I was asked recently, “What is the definition of a meme; and, how did they ever get that name?” Most of us have seen funny images and sayings with animals, celebrities, etc. on social media. When people started to add sayings to the photo of what they thought, this became known on the Internet as


Bryan Kramer
January 30, 2017

7 Ways that Human Experiences Still Beat Technology

Continuing our “Great Articles You may have missed” series. Here is an offering from Bryan Kramer that discusses why human experiences are still so craved by us and so important to us. It’s an important read for those who may be about to plunge into automation…. Why Human Experiences Are Still So Important Humans are


Timothy (Tim) Hughes
January 26, 2017

Have We Got Persona Marketing All Wrong?

Persona Marketing

This article by Timothy (Tim) Hughes, questions the common wisdom regarding Persona Marketing. It echoes some ponderings here at Curatti, and is another in our “Great Articles You may have missed” series. Persona Marketing Love the cartoon “Buyer Personas” via @tomfishburne. It reminded me of a time while working at a previous company. Marketing had


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