Category: Digital Marketing

Nathan Sykes
October 11, 2018

From Alexa to Podcasts: The Power of Voice in Modern Marketing

The Power of Voice in Modern Marketing

Voice marketing, in general, is nothing new. Thanks to radio and television broadcasts, it has existed — in one form or another — for close to a century. But the format is evolving rapidly thanks to the emergence of new, modern technologies. Smart speakers and voice assistants like Siri, Alexa, and Google Assistant have irrevocably


Bernard Meyer
September 26, 2018

Ramp Up Your Email Campaigns with These 4 Psychology Hacks

Psychology Hacks for Email Campaigns

An email campaign is like a first date. In almost all cases, you’ve got one chance to make a good impression and move the relationship forward. Unlike a first date, you can’t simply rely on the good manners your mother taught you, superior eye contact, or a slick new hair-do. Email marketers must utilize all


Jan Gordon
September 20, 2018

How to Boost Website Traffic Using Social Media

You should always look at your website as the “central station” for everything that your business is doing online. It is the place where potential customers come to get information about your company, its products and services. And it’s where they ultimately make a purchase. Your website will also provide you with leads, customers, and


Susan Gilbert
September 19, 2018

12 Tools To Improve Visual Marketing, Business Scheduling, and Podcasts

Graphic creation, Scheduling and Podcasting Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Image and infographics creation tools Tools and apps to help manage your business scheduling Podcasting tools Great Infographics and Image Tools For Marketing 1) Graphic


Sahil Kakkar
September 18, 2018

The Future of Augmented Reality With Search Engine Optimization

Augmented Reality and Digital Marketing

Augmented Reality (AR) is not new. It has actually been around for years. But it’s true potential wasn’t fully utilized until relatively recently, with Pokemon GO. Although the game was a victim of momentary success, it showed us what AR can do. Pokemon GO helped businesses envision their future with AR, compelling them to use


Mike Cosmin Unguru
September 13, 2018
5 Apps To Watermark Your Images

Visual content is big. And it is no longer a simple trend that will eventually go away. It has prevailed over plain text and has become a must-have marketing strategy for every business looking to get its message across. Photos and videos are becoming the preferred means of communication for more and more companies –


Susan Gilbert
September 5, 2018

Customize Your Ads With Facebook Retargeting

Facebook Custom Audiences and Retargeting

Do you need to attract more customers and sales from your Facebook ads? Then it may be time to revisit their free retargeting feature. It has been in place since 2015 and achieved good results. Your business can use this method to focus directly on your target market. It places your product or service front and


Brandon Lee
September 4, 2018

The Death Of Social Media Organic Reach And How To Overcome It

How To Overcome The Death Of Social Media Organic Reach

Newcomers to digital marketing will not have benefitted too much from organic reach on social media. To those of us dealing with its relative demise, we’ve had to make adjustments. And many of these have involved monetary considerations. In this article, Brandon Lee suggests a possible avenue for increased organic reach that many aren’t taking


Matthew Murray
August 29, 2018

5 Simple Website Changes To Multiply Your Lead Conversion Rate

Website Changes That Will Multiply Your Lead Conversion Rate

Getting visitors to come to your website is incredibly hard work. So it’s no surprise that site owners want to see a huge increase in their site’s lead conversion rate. Many elements affect visitor behavior. Loading times, image quality, colors, and copy, all combine to create a user experience. And in aggregate, they contribute to


Avinash Nair
August 21, 2018

15 Robotic Process Automation (RPA) Startups You Need To Know About

RPA Startups You Should Know About

RPA or Robotic Process Automation involves the computerization of tasks that are typically mundane rules-based business processes carried out manually. These tasks are often data-heavy and include, but aren’t limited to, data entry, transactions, and compliance. Wikipedia defines it as, “an emerging form of business process automation technology based on the notion of software robots


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