Category: Digital Marketing

Susan Gilbert
August 8, 2019

How To Establish Thought Leadership In Your Niche

Establish Thought Leadership In Your Niche

When it comes to building an authentic brand online, your audience needs to understand the value of what you have to offer them and how your expertise can truly help them. There are several ways in which you can build authority in today’s digital-driven world. As trends and technology have changed, the term influencer has…



Shane Barker
July 18, 2019

7 of the Best Ways Your Brand Can Benefit from Influencer Marketing

Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information.  This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…


David Miller
July 9, 2019

How Integrating AI Into B2B Marketing Can Scale Your Business

How AI can help you scale your business

The merger of artificial intelligence (AI) and B2B marketing isn’t something that’s just around the corner. It’s already here. It’s revolutionizing the course of businesses willing to take the leap and use AI to their advantage. With the right marketing strategy, you can scale your business like never before. But of course, you already know…


Paolo Fabrizio
July 2, 2019

The Cultural Shift Towards Digital Customer Service

Corporate Culture Shift

Customers have become digital, using social and messaging apps to chat with friends, family and businesses. When it comes to getting support, they’re ‘fast and curious’ because they expect brands to deliver real-time solutions. That’s a demanding challenge for many companies – especially those who haven’t valued the role played by customer service in the…


Robert Brandl
June 27, 2019

The Great Website Builder SEO Experiment [Infographic]

The Great Website Builder SEO Experiment

In 2018., there were 30.2 million small businesses registered in the United States alone. As most of them are aware that it is hard to build a sustainable business without having an online presence, more than 60% of small businesses use a website as one of the ways to connect with their customers. If you…


Karen Evans
June 11, 2019

What Is Blockchain And What Are Its Business Applications?

Blockchain Business Applications

Securing financial transactions is always a concern for businesses, and blockchain technology is one of the most reliable third parties you can entrust to safely complete your transactions. Blockchain employs math and cryptography to create a free, open, and decentralized database that contains transactions between millions of individuals. The records of these transactions (money, property,…


Susan Gilbert
June 6, 2019

The Art of Social Media and SEO Marketing

Social Media Brand Engagement and SEO Marketing

As social media has become a factor in online marketing, many have debated whether this has had an impact on SEO. Specifically, this includes likes, retweets, and engagement, all of which indirectly impact a website’s search engine rankings. More specifically, both content and conversations through places like Facebook, Twitter, and LinkedIn send out social signals.…


Nathan Sykes
May 30, 2019

The Benefits of Showcasing Company Culture in Digital Marketing

How To Showcase Your Company Culture

Having a strong sense of company culture in the workplace is more important than ever before — especially when your business is trying to stake a claim in today’s competitive and overcrowded marketplace. When everything a consumer could ever want or need is an Amazon Prime order away, how can you prove to would-be customers…


David Gutierrez
May 9, 2019

B2B Content Marketing Tips to Reach Out to a Wider Audience

B2B Content Marketing Tips

We are all too aware of the importance of content for B2B marketing. A short Google search will unearth many thousands of articles dedicated to this topic. An equal number discuss specific ways to use it in order to promote your brand. The problem is, the absolute majority of them seem to be written by…


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