Category: Digital Marketing

Kayla Matthews
June 3, 2020

6 Trust Factors That Strengthen Brand Loyalty

Before any savvy customer decides to work with you, they’ll need some evidence that your business can be trusted. When potential clients scan your website, they quickly form thoughts about your brand and whether it’s worth trusting. Current research shows that within 50 milliseconds, a visitor has already developed a partial opinion about your site.…


Terry Cane
May 13, 2020

3 Ways to Draw New Blog Subscribers Without a Paywall

Draw New Blog Subscribers Without a Paywall

Many websites have had trouble making ends meet. One alternative revenue model that’s frequently suggested involves subscriptions. Yet that approach comes with its own pitfalls – namely that too many people rely on paywalls, which by their very nature are alienating to the audience. It’s a tough time to own a website, especially if you’re…


Qhubekani Nyathi
May 6, 2020

How To Increase Landing Page Conversions (13 Pro Tips)

Pro Tips To Increase Landing Page Conversions

If you are like most marketers, your landing page conversion rates are dismal. Want proof? Studies show the average landing page conversion rate across industries is a mere 2% to 5%.  Yes, at best only 5 out of 100 prospects that visit a landing page convert.  That’s disappointing because landing pages play a crucial role…


Aran Davies
April 21, 2020

How Artificial Intelligence Is Transforming Digital Marketing

Artificial Intelligence Is Transforming Digital Marketing

I’m sorry, Dave. I’m afraid I can’t do that. One of the most sinister quotes in the history of cinema was uttered by HAL 9000, an intelligent, omniscient supercomputer controlling the doomed Discovery 1 spaceship in Stanley Kubrick’s 2001: A Space Odyssey. A number of other sci-fi flicks also painted intelligent machines in a similar…


Susan Gilbert
March 24, 2020

12 Influence Marketing, Facebook Page and Video Marketing Tools

Influence Marketing, Facebook Page and Video Marketing Strategy Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Building your business with Influence Marketing tools Growing your Facebook Page Improving your Video Marketing Build Your Business with These 4 Influence Marketing Tools…


Kayla Matthews
March 18, 2020

8 Regulations to Know When Developing an Email Marketing Campaign

There Are More Email Marketing Regulations Than Just GDPR

Email marketing is convenient since it allows you to reach potential customers from all over the world with a few quick clicks. However, the respective laws for getting in touch with people online can vary and knowing them could make the difference between earning conversions and getting into legal trouble. Here are eight email marketing…


Andy Capaloff
March 17, 2020

The Challenges Of Working and Learning From Home [Interactive Q&A]

Overcoming Distractions When Working and Learning From Home

Now that Covid-19 has finally forced companies to embrace work-from-home, a large group of first-timers will be encountering new challenges. How do you maintain concentration on your work away from the office setting? There are plenty of articles on this subject. Here’s one from Business Insider. There’s another challenge though. Learning from home. I Have…


Bernard Meyer
February 27, 2020

SMS Marketing 101: A Guide to Get You Started

SMS Marketing 101

People carry their phones around with them every day. Taking note of this, businesses decided that they could implement texts and other services into their marketing strategies. From here, businesses began to form SMS marketing strategies to reach out to customers in a convenient way. While SMS marketing can benefit businesses, some may not know…


Mitt Ray
January 15, 2020

How to Create an Online Course That People Will Buy

How to Create an Online Course That People Will Buy

E-learning might seem like a massive business sector that has already hit its saturation point. But it is actually just getting started. Forecasts show that it is going to be a $325 billion industry by 2025. That would more than triple its 2015 value, when it hit $107 billion. March 2021 update: To show how…


Jan Gordon
January 2, 2020

Curatti Best Articles of 2019 (And Happy New Year 2020!)

Curatti Best Articles of 2019 (And Happy New Year 2020!)

The end of the decade is upon us (unless you are a pendant, lol!). How marketing in general and websites have evolved! Search is unrecognizable, but the evolution has been gradual enough that you could be forgiven for thinking it was always like this. Social Business went mainstream quite some time ago but has a…


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