Category: Digital Marketing

Susan Gilbert
August 24, 2020

12 Video Content Marketing, Business Organization, and Advertising Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Video Content Marketing Organizing your Business Advertising Do You Need More from Your Video Content Marketing Strategy? 1) Videos that teach – Common Craft Choose from…


David Gutierrez
August 18, 2020
Instagram Hashtags For B2B Customer Engagement

B2B marketers often overlook Instagram, judging it to be purely consumer-oriented. With its predominantly visual nature, it is easy to see why one would think so. It is certainly easier to persuade an individual to buy new shoes by showing how awesome they look than to convince a company representative to sign a large-scale contract…


Susan Gilbert
July 28, 2020

12 Digital Marketing, Content Curation, and Social Listening Tools

Digital Marketing, Content Curation, and Social Listening Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Marketing Content Curation Social Listening tools 4 Unique Digital Marketing Tools 1) Get information faster – Spritz Read content faster and save more time to…


Andy Capaloff
July 23, 2020

Blogs, Freebies, and Paywalls: The Value Assignment Conundrum

I’m inspired. Sometimes, you need to look at what other people are saying in order to put your own thoughts into words. And so, I can hopefully now frame the great value assignment conundrum – at least to my own satisfaction. At what point does giving away too much for free diminish the perceived value…


Shaurya Jain
July 22, 2020

5 Elements Your Agency Website Must Have

You Agency Website Needs These Elements

Trying to make your agency stand out from the crowd is incredibly hard. As your website is often the first impression potential clients will have, it’s worth the investment of time and money to make sure it’s up to scratch. Competition is increasing (both from other agencies, but also from internal departments and management consultancies…


Heidi Thiel
July 21, 2020

How To Transform Customer Reviews Into Data That Actually Makes Sense

Quantifying Customer Reviews

As a small business owner, online reviews, social media mentions, and responses to surveys are the best places to gather essential feedback from your customers. And that is all well and good until it comes time to figure out what to actually do with all of these responses. The problem is that comparing open-ended feedback…


Stewart Dunlop
June 24, 2020

5 Technical Skills Online Entrepreneurs Should Learn About ASAP

Technical Skills Online Entrepreneurs Need To Know

We know the technological world is on an exponential growth trend. We also know it’s no longer just about highly-performing computers and gadgets. Nowadays, modern technologies are available in all types of industries from fully-automated production lines to advanced security systems against financial fraud to even intelligent algorithms that can create fact-checked news. So what…


Susan Gilbert
June 23, 2020

12 Email Marketing, LinkedIn Networking, and Search Visibility Tools

Email Marketing, LinkedIn Networking, and Search Visibility Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Email Marketing LinkedIn Networking Improve your search visibility with SEO/SEM tools Increase Sales and Website Traffic with These 4 Email Marketing Tools 1) Connect with…


Anna Fox
June 16, 2020

5 Great Social Media Management Tools for Businesses

Great Social Media Management Tools

Social media management may be quite intimidating and overwhelming for business owners. There are so many pieces and micro-tasks that it is hard to see the bigger picture. And it is even harder to monitor and evaluate the team’s progress. With that in mind, here are a few tools to help set up an effective…


Ann Smarty
June 9, 2020

Get Out of Town! Automating Digital Marketing for Vacations

Vacation season is upon us! This means sun, sand, and lots of travel are on the horizon and vacation days are populating your calendar. As a small business, time away from the office needs to be handled carefully, whether you’re a team of one or have a handful of employees. You know that just because…


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