How to Write Marketing Case Studies that Engage and Convince Readers
Advertisements and promotional copy no longer hold the persuasive power that they used to. Consumers of today want to see proof before they make a purchase decision. They want to know more about the ‘real’ experiences people have had with a brand. The fact that 92% of consumers are more likely to trust non-paid recommendations…
17 SEO Experts Share Their Best Content Optimization Hacks
It is often said that if you write your content for the user, Google will reward your website with traffic. But if you ask the people working in the trenches, producing content every day, they will tell you otherwise. Content needs to be optimized both for the user and the search engines to get the…
8 Ways Automating Your Content Will Help You Grow Your Business
Automation can be a true asset. Not only can it help you reduce your efforts but also save you a ton of time. Furthermore, it can help you nurture your leads and collect data for campaign optimization. All of this, in turn, can boost your productivity and drive better ROI. Wondering which content processes you…
Are Your Guest Blogger Outreach Emails Getting Results? [Podcast]
I just took part in Stan Ventures first Podcast. It was a vibrant and enjoyable chat about Guest Blogger outreach, with Senthil Hariram. We covered a lot of ground. Here’s just some of what we talked about: What Do Guest Bloggers Get out Of Their Endeavors? This is a question probably better answered by those…
If You Want To Be A Guest Blogger, Stand Out From The Crowd
Today. One Day. We received 9 requests for guest posting. NINE! IN ONE DAY!! I don’t usually count them but there are always a lot. We apologize in advance if we don’t respond to most of these. After a while, one looks much the same as another. PLEASE! Stop with the insincere compliments. You think…
10 Steps To Becoming a Better B2B Marketer
So you’re a marketer. But are you a great marketer? When I first started in the B2B marketing industry, I thought that it was enough to know the basics. But now that I’ve been doing the job for a few years, I can honestly say that there’s so much I didn’t know. Below are ten…
Is Your Customer Service Addicted to KPI?
‘Metrics, metrics, metrics’. That’s one of the most common refrains when it comes to measuring the effectiveness of customer service. This golden rush towards the the best one(s) has even increased with the spread of support thru digital channels. What shall we measure? How often? What can we do to improve results? That’s causing a…
5 Rules to Follow When Using Infographics in Your Content Marketing
Infographics have become a very popular component of content marketing as many businesses have realized their ability to generate more shares than other types of content. You will find that most blogs these days publish infographics, especially since there are several tools that make it easy to design them. They are everywhere! This is why…
Keep Your Brand’s Presence Consistent by Developing Writing Guidelines
An effective content marketing strategy always involves a lot of planning and cross-team collaborating. As a business, you need to create content that builds brand familiarity. In other words, your current and future customers need to easily identify your content with you, whether it’s text, an image or a video. Inconsistency gives off the impression…
Curatti Best Articles of 2019 (And Happy New Year 2020!)
The end of the decade is upon us (unless you are a pendant, lol!). How marketing in general and websites have evolved! Search is unrecognizable, but the evolution has been gradual enough that you could be forgiven for thinking it was always like this. Social Business went mainstream quite some time ago but has a…
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