Shane Barker
April 2, 2020

8 Ways Automating Your Content Will Help You Grow Your Business

Automating Your Content Will Help You Grow Your Business

Automation can be a true asset. Not only can it help you reduce your efforts but also save you a ton of time. Furthermore, it can help you nurture your leads and collect data for campaign optimization. All of this, in turn, can boost your productivity and drive better ROI. 

Wondering which content processes you can automate?

From email marketing and content curation to proofreading and content sharing, you can automate it all. 

Not convinced about the merits of automating your content marketing?

Let’s check out different ways in which it can help you grow your business. 

Benefits of Automating Your Content Marketing 

We’ve already talked about a few benefits. In this section, we’ll dive into the details. 

Here are some of the best ways you can benefit from content marketing automation:

1. Save Time

Content automation can save marketers a massive amount of time. As per a survey, 74% of marketers said that the biggest benefit of automation was that they could save time. 

The right content automation tools can enable marketers to schedule content including social media posts, blog posts, emails, and other content. 

Such tools automatically publish the content at the scheduled time and notify the admins about it. There is no need to find a specific time for everything which can sometimes become a hurdle for productivity and innovation.

By saving time, marketers and content teams can focus on finding innovative ideas, writing great content, building a better content marketing strategy, and driving growth.

2. Generate More Quality Leads

Content automation enables you to send content to a highly targeted audience. Some tools also enable you to leverage the power of social listening. At the same time, some platforms can also reach out to them when they are likely to be most active. 

All in all, content automation provides you with the right conditions for quality lead generation.

What’s more, advanced email marketing software solutions also allow you to take actions based on specific triggers. So, you can send personalized emails to those who may have abandoned their carts or left their purchases midway. Such trigger-based emails can help you generate quality leads.

3. Reduce Errors

Even the most hard-working and dedicated workers make mistakes once in a while. It’s not that they don’t pay attention to things or leave any stone unturned, but there is always scope for some human error.

Digital systems, however, are less prone to making mistakes. Since everything is operated by a pre-fed algorithm, the chances of making errors are much less.

Hence, automation can significantly help businesses minimize human errors and get better outcomes.

4. Avoid Repetitive Tasks

What do content marketing tasks like proofreading, social media promotion, list building, and email marketing have in common?

They are all repetitive tasks.

Such tasks may not require a special skill set but they are necessary to keep your business running smoothly. 

If you want to increase your efficiency and boost your productivity, you can automate such tasks. Not only will it save your time but it will also allow you to focus more on strategic work.

Make content automation a companion so that it can handle the routine tasks for you. By doing so, your content teams will have more time to get creative. They can utilize this time to publish more effective content that can get the attention of their audience.

5. Find the Right Content for Your Website/Blog

It can be hectic at times to find the right content topics for your website or blog. One of the best tools to make this process easier is Google Trends. It helps you to find the trending topics based on which you plan new content pieces according to your keywords.

You can also find content ideas for infographics and videos. Cortex is another tool that can help you with the content creation process. It provides fact-based insights into the trends that your audience is most likely to enjoy.

6. Efficient Management

Automating your content can also make the content workflow process and other things more efficient to manage. For example, if content automation is enabled, then marketers can publish the required content, share it on social media, promote it, and gain traction at the right time.

Not sure how?

Social media content management tools like Hootsuite can help you post the same content on multiple platforms in one go. It can also help you schedule your content for publishing, give you insights into your content’s performance on multiple platforms from a single dashboard, and more. 

Moreover, such content automation tools can help you maintain the rhythm and consistency of posts on websites and social media.

7. Cost-Effective

As mentioned above, content automation can save a lot of time for businesses. This means that businesses can get more work done with the help of the right tools. Which means you can hire fewer people.

Automation tools can eliminate repetitive tasks so that the businesses don’t need to pay multiple people for the same work. This plays a big role in saving costs and improving the overall profits. Content automation is a very cost-effective solution.

8. Boost Sales

The goal of every business is to experience growth and increase sales. Through content automation, you can listen in on social conversations and figure out what people are looking for.

When you give people what they are looking for, they are more likely to make a purchase. With content automation, you can reach out to more people and convert them into customers. 

Since automating your content can help you generate quality leads, it is then easier to convert those leads into customers and boost sales.

Wrapping Up

There are many business benefits to automating your content. You can avoid repetitive tasks, reduce errors, and manage your content more efficiently. Also, it can help you generate high-quality leads and save time and money. With content automation, you can increase your efficiency, boost productivity, and take your business to the next level.

What do you think about content automation? Please share your views in the comments section.


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Shane Barker

Digital Marketing Consultant at Shane Barker Consulting
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.