September 10, 2020
The Best Curation Is Finding Common Threads in Seemingly Disparate Subjects
Curation is the way many people get into Content Writing. Rather than writing their own articles, they start by pulling gems from articles written by others. It worked for Jan Gordon, the CEO founder. And it worked for me. But before I really got into writing my own content, I wanted more from curation. I…
September 9, 2020
Long Articles Are Best For SEO But a Pain To Write. Here’s How I Do It
Why is Writing a Long Read Such a Challenge? Anyone who works in digital marketing knows a simple rule — when it comes to SEO, long articles always work better. They bring more leads, they have higher CTR, and the search engines rank them better. Moreover, the modal length for the highest-ranking articles on Google…
August 27, 2020
6 Marketing Strategies That Will Skyrocket Your Service Business
With more companies providing various business services, which marketing strategies can you apply to beat the competition? Did you know? Over 50% of small businesses fail within the first year of operation, while 95% will not go beyond five years. That is according to statistics by Oberlo. Therefore, since several businesses fail within a short…
August 25, 2020
How To Use FAQs To Rank Your Pages In Google
When discussing different types of webpages in terms of their SEO potential, we rarely talk about FAQ pages. They’re usually considered to be almost exclusively functional, and they’re rarely seen as pages that could perform well SEO-wise. This is a mistake! Especially if we’re also talking about FAQ sections that can be added to pages,…
August 24, 2020
12 Video Content Marketing, Business Organization, and Advertising Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Video Content Marketing Organizing your Business Advertising Do You Need More from Your Video Content Marketing Strategy? 1) Videos that teach – Common Craft Choose from…
August 13, 2020
Chickens, Eggs, and Business: What Comes First? 20 (Or So) Questions
Editor’s note: This post is not only aimed at those starting out in business. Slightly modified versions of these questions are relevant for those seeking to make new offerings or take their existing business in a new direction. I admit to never quite seeing the conundrum in the chicken and egg question. I believe in…
August 6, 2020
Five Really Useful Checklists for Content Marketers (+ Tools Suggestions)
I am a checklist addict, and I can’t deny it. My Pinterest account is full of boards dedicated to infographics, cheat sheets, and checklists. So much so that I have created multiple boards and numbered them, just so I can more easily navigate through them all. Does that sound strange to you? It shouldn’t! These…
July 30, 2020
When It Comes To Writing Content, Keep It Simple, Stupid!
The KISS theory really needs to be applied to more things in life. And one of the areas it needs to be kept steadfastly to, is content writing. “Any fool can make something complicated. It takes a genius to make it simple.” —Woody Guthrie First, Know Your Audience (KYA) I don’t suppose for one second…
July 28, 2020
12 Digital Marketing, Content Curation, and Social Listening Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Marketing Content Curation Social Listening tools 4 Unique Digital Marketing Tools 1) Get information faster – Spritz Read content faster and save more time to…
July 23, 2020
Blogs, Freebies, and Paywalls: The Value Assignment Conundrum
I’m inspired. Sometimes, you need to look at what other people are saying in order to put your own thoughts into words. And so, I can hopefully now frame the great value assignment conundrum – at least to my own satisfaction. At what point does giving away too much for free diminish the perceived value…
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