March 18, 2021
Here’s How You Can Become A Better Data Storyteller
At the end of every year, Spotify treats its users to Spotify Wrapped — a personalized year-end music summary of the year gone by. From the top albums and artists to favorite genres and listening minutes, Spotify presents all that data in the form of fun, brightly colored visuals which people go on to share…
January 28, 2021
How AI in Martech Impacts the Customer Journey
If you ask any marketer what their ultimate goal is beyond just improving sales, chances are you will hear them say something about improving the customer experience. After all, these two priorities are tightly related. Dimension Data’s Global CX Benchmarking Report found that 84% of businesses that improved their customer experience saw a direct growth…
March 19, 2018
How Will GDPR Affect US Marketers?
Have you heard of GDPR? Well if your business holds any Data on residents of European Union countries, you had better start reading soon. You are affected and must take steps to be compliant. What Marketers Need to Know Let’s start with the key points before going into any details. Here are some high-level bullet points:…
June 20, 2017
How User Behavior Analytics Can Improve Your Conversions
In another epic article, Shane Barker shows how User Behavior Analytics can improve your business conversions. It is another in our “Great Articles You may have missed” series. 5 Ways User Behavior Analytics Can Improve Your Conversions Like every other business, you want to improve your conversions. But the problem is you’re not sure how…
May 24, 2017
9 Reasons to Adopt a Knowledge Base for Your Website
Having a knowledge base for your website is becoming more and more popular, as it can provide users with many benefits. No matter what kind of a website you have and what products or services you offer, creating a knowledge base and integrating it with your website is a great step to take. It can…
October 11, 2016
How to Create Brand Attachment Through Customer Experience
Continuing our “Great Articles You may have missed” series….. In the modern consumer world, customers expect top-notch experiences from reliable brands. Companies must not only meet this need, they must do so while contending with ever-shortening consumer attention spans. Relevance attachment keeps your customers close to your brand by keeping your brand consistently pertinent to their lives. …
August 4, 2016
The 10 Hottest Digital Marketing Trends
The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends. Some are perhaps not so new, although many are solidifying their place within the marketing mix. Consumers are absorbing information on the internet through an omni-channel approach. Companies should clearly understand the importance…
March 8, 2016
Are You Ready For The Next Marketing Disruptions?
We now have 2 billion users of social media. And while some platforms continue to grow at an amazing pace, such as Instagram, others are slowing dying or are already almost dead for various reasons – Digg, Google+, and Delicious, to name a few. Marketing disruptions are hardly a new thing, but they are clearly…
January 18, 2016
The State Of Buyer Personas in 2016
In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. What is clear is buyer personas are now entering the mainstream of dialogue when it comes to overall customer understanding. Incorporating Survey Data…
November 4, 2015
Marketers: Rethink The Customer Decision Journey
In 2009, McKinsey & Co. proposed what was touted as a radical shift in marketing practice they called the consumer decision journey. The article called into question the long held concept of the purchase funnel in favor of a new model that incorporated customer experience and advocacy. “If marketing has one goal, it’s to reach…
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