You have been leading a support team for some years you may expect sooner or later to have a turnover. In fact, some customer service staff may want to leave the company to pursue new career opportunities – and that’s normal. However if the churn rate grows and involves your best collaborators, it’s a sign…
How far would you go to market yourself? Would you just follow the rule books and wait for the results? Or would you take the plunge and do it your way? Up for a story before digging in? Once upon a time, there was a sales guy. He was serving his probation period. He had…
Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of a brand, product, or personal essence like a solid story that can be retold (shared) with contemporary social tools. However, you need…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Paid Advertising Business Conversions LinkedIn Marketing 4 Paid Advertising Tools That Can Increase Your Sales 1) Leverage Commerce Media – Criteo Use technology to…
Before a visitor lands on your homepage, they have likely been exposed to quite a few other promotional messages in the course of their day. Unless, of course, your website is the first one they are visiting. Making an impression and engaging your visitors thus becomes a difficult task. How can you capture their attention…
In the race for Digital Customer Service, many organizations have added new channels in the last few years. Some had set clear goals, others instead had ‘hoped’ that their assumptions came true. Unfortunately, most of the time they just didn’t. Today, after the pandemic rush towards digital channels, it’s time for many companies to sit…
Creativity and productivity are two concepts that are not easy to combine. After all, we think of productivity as something dull, consistent, and stodgy, while creative people are thought to be free-spirited and hard to control. However, by applying principles that allow you to explore your team’s creative talents while focusing on getting things done,…
B2Bs have long relied on third-party cookies for marketing. However, major changes from browser developers Mozilla, Apple, and Google will soon change everything. Third-party cookies are data-tracking text files created and placed on a website by a third party, often an advertiser or marketing group. They help advertisers track user activity across the web, rather…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: SEO Facebook Marketing Blockchain for Business Rank Higher in Search With These 4 SEO Tools 1) On-Demand Website Ranking in Minutes – Advanced Web…
Editor’s note: We know that many regular Curatti readers have already mastered social selling. This is for those who either haven’t yet taken the plunge or feel that their approach needs some tweaking: Many businesses rely on a sales team or even lead-nurturing social campaigns to gain prospective clients or buyers. However, social media can…
