In case you haven’t yet allowed yourself to believe the unfortunate truth, here it is. COVID-19 will be around far longer than we’d prefer to think. It will come back. Some people will get it a second time next year. The world as we knew it, is gone. Indeed, by the time we get back…
Advertisements and promotional copy no longer hold the persuasive power that they used to. Consumers of today want to see proof before they make a purchase decision. They want to know more about the ‘real’ experiences people have had with a brand. The fact that 92% of consumers are more likely to trust non-paid recommendations…
As businesses are experiencing disruption due to the coronavirus outbreak, it is more important than ever to turn over every stone in search of the next hidden gem. According to the SBA. small business ownership has increased by 49% Since 1982. And TD Bank reports that 53% of small businesses expect more growth to come.…
What percentage of the world is on lockdown right now? Well, that depends on when you’re reading this. We’re living through a time that will be taught in history classes for generations to come. Through adversity comes times of great growth. It’s no coincidence that the most exciting and relatively wealthy time that our world…
It is often said that if you write your content for the user, Google will reward your website with traffic. But if you ask the people working in the trenches, producing content every day, they will tell you otherwise. Content needs to be optimized both for the user and the search engines to get the…
While I’m writing this article here in Milan, Italy I constantly hear ambulance sirens going back and forth for a dramatic reason that is globally hitting us. Nevertheless, time goes on and life does as well, meaning that we have to keep either ourselves and our businesses alive. As for customer service, many people with…
Automation can be a true asset. Not only can it help you reduce your efforts but also save you a ton of time. Furthermore, it can help you nurture your leads and collect data for campaign optimization. All of this, in turn, can boost your productivity and drive better ROI. Wondering which content processes you…
It’s really difficult for me to write a straight marketing article right now. I’ll leave that to our guest bloggers. I can only currently think about how COVID-19 has affected everything we all do. I want to ask you a question I’ve seen elsewhere. What positives have you seen, that you hope will continue when…
Did you know that ELIZA was the first chatbot in the world? Well, now, you do. Joseph Weizenbaum developed ELIZA at Massachusetts Institute of Technology (MIT) in 1966. Source ELIZA provided a pre-programmed response to the users by studying their entered keywords and phrases. Over time, how ELIZA operated laid the foundation for the…
Last week, I asked people to ask and answer questions about how best to learn from home. An answer that works for classes based on interactive video calls is to turn your camera on. You may also want to read: The Challenges Of Working and Learning From Home [Interactive Q&A] This also works for business…
