In today’s digital era, where personal branding, blogging, and social media play pivotal roles in business growth, cybersecurity has become paramount. As a blogger or social media influencer, you’re not just a content creator; you’re a brand and potentially a target. Protecting yourself from cybercrime isn’t just good sense—it’s an absolute necessity. Here’s how to…
Knowing the differences between top video-based platforms can definitely help you make the most out of social media marketing. IGTV and YouTube are two popular platforms for sharing videos and you need to know which one is better for your business. Video marketing As you may know, the attitudes of people especially social users have…
Curation is the way many people get into Content Writing. Rather than writing their own articles, they start by pulling gems from articles written by others. It worked for Jan Gordon, the CEO founder. And it worked for me. But before I really got into writing my own content, I wanted more from curation. I…
Why is Writing a Long Read Such a Challenge? Anyone who works in digital marketing knows a simple rule — when it comes to SEO, long articles always work better. They bring more leads, they have higher CTR, and the search engines rank them better. Moreover, the modal length for the highest-ranking articles on Google…
Word of mouth marketing extends far beyond face-to-face and phone conversations to live video. It also encompasses SMS texting, messaging apps, social media marketing and blogging. Welcome to the new world of audience-driven brand awareness. How you leverage digital marketing will depend on the particular needs and focus of your target market. There are several…
B2B email marketing continues to remain one of the best ways to acquire more B2B customers. However, with an increasing number of startups being launched every day for almost every niche, getting more customers is getting difficult. Every business is adopting essential B2B email marketing strategies to woo its prospects. The number of emails sent…
Why are UX and UI Important? Website UX and UI design are so important for many reasons, and lead acquisition is only one of them. A website is often your first “handshake” with a potential customer, and if that isn’t a friendly one, you’ll have a lot of work to do to make up for…
Like it or not, few workers around the world will be going back to their offices full time anytime soon. Some, however, will go in once or twice a week with the rest of the days spent working remotely. Since we do not know how long this ‘hybrid situation’ will remain, we’d better act as…
With more companies providing various business services, which marketing strategies can you apply to beat the competition? Did you know? Over 50% of small businesses fail within the first year of operation, while 95% will not go beyond five years. That is according to statistics by Oberlo. Therefore, since several businesses fail within a short…
Most people who provide content online do so through the more traditional text medium of blogging. But if you stick with a single platform, you are really missing out on your chance to expand your user base and offer something special to your readers. Which is where podcasts come in, one of the most popular…
