With more companies providing various business services, which marketing strategies can you apply to beat the competition? Did you know? Over 50% of small businesses fail within the first year of operation, while 95% will not go beyond five years. That is according to statistics by Oberlo. Therefore, since several businesses fail within a short…
Most people who provide content online do so through the more traditional text medium of blogging. But if you stick with a single platform, you are really missing out on your chance to expand your user base and offer something special to your readers. Which is where podcasts come in, one of the most popular…
For 12% of customers across the globe, not being able to resolve issues on their own, forms the most frustrating aspect of poor service experience. With the mounting expectations of customers for seamless self-service experiences, creating a knowledge base portal that provides instant answers to questions is becoming a need of the hour. To satisfy…
When discussing different types of webpages in terms of their SEO potential, we rarely talk about FAQ pages. They’re usually considered to be almost exclusively functional, and they’re rarely seen as pages that could perform well SEO-wise. This is a mistake! Especially if we’re also talking about FAQ sections that can be added to pages,…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Video Content Marketing Organizing your Business Advertising Do You Need More from Your Video Content Marketing Strategy? 1) Videos that teach – Common Craft Choose from…
Editor’s note: The forced work-from-home cause by COVID-19 merely sped up a long term trend towards taking business out of the office. While not new for many, the challenges of working remotely caught a lot of people and companies flat-footed. most seriously, they weren’t prepared for the data security aspect of doing business work through…
Did you know that one in three customers would move away from their beloved brand if they had even one poor experience? Clearly, if you want your business to grow, you need to focus on providing a positive experience to your customers. That’s why it’s important for you to formulate effective customer success strategies. It…
B2B marketers often overlook Instagram, judging it to be purely consumer-oriented. With its predominantly visual nature, it is easy to see why one would think so. It is certainly easier to persuade an individual to buy new shoes by showing how awesome they look than to convince a company representative to sign a large-scale contract…
Editor’s note: This post is not only aimed at those starting out in business. Slightly modified versions of these questions are relevant for those seeking to make new offerings or take their existing business in a new direction. I admit to never quite seeing the conundrum in the chicken and egg question. I believe in…
Email is a robust platform. What started as an inter-departmental communication tool is now a prominent marketing channel with the highest ROI. Two of the key features that set email marketing apart from other marketing channels are: (a) Email Automation – Ability to send certain emails based on triggers (b) Email Personalization – Ability to…
