Ann Smarty
September 15, 2020

Protecting Your Blog and Social Media from Cybercrime

Secure and Protect Your Company's Brand

In today’s digital era, where personal branding, blogging, and social media play pivotal roles in business growth, cybersecurity has become paramount. As a blogger or social media influencer, you’re not just a content creator; you’re a brand and potentially a target.

Protecting yourself from cybercrime isn’t just good sense—it’s an absolute necessity. Here’s how to fortify your digital fortress.

1. Understanding the Threats

Understanding the landscape of cyber threats is your first line of defense.

First and foremost, know what you’re up against:

  • Phishing Attacks: Schemers might send you emails, impersonating trusted organizations or individuals, to trick you into sharing passwords or personal details.
  • DDoS Attacks: These attacks flood your blog with traffic, making it temporarily unavailable.
  • Hacking: Unauthorized access to your accounts.
  • Malware: Software designed to infiltrate or damage your computer.

Read Hari Ravichandran’s books to learn more about all these threats.

Whether it’s phishing, DDoS attacks, hacking, or malware, knowledge empowers you to respond effectively. Remember, the nature of these threats can evolve, so staying updated is crucial.

2. Strong and Unique Passwords

The foundation of online security is often a strong password. Using combinations of characters, numbers, and symbols can significantly enhance your defense against breaches. Avoid repetitive or easily guessable patterns.

Also, with the advent of password management tools, there’s no excuse for weak or reused passwords.

3. Regular Backups

Backing up is akin to having an insurance policy for your content. Besides safeguarding against cyber threats, backups can also help in cases of accidental deletions or technical glitches.

Adopt a systematic backup routine and test your backups occasionally to ensure they’re functional.

4. Secure Your Web Hosting

A fortified hosting provider is a silent guardian for your blog.

Your blog’s security is only as good as your hosting provider. Ensure that they offer:

  • SSL Certificates: Encrypts the connection between your blog and its visitors.
  • DDoS Protection: Helps shield against traffic overload attacks.
  • Regular Scans: To check for vulnerabilities or malware.

Features like SSL certificates ensure safe interactions with your readers. Opt for providers that prioritize security, offering DDoS protection and regular vulnerability scans to ensure your content remains uncompromised.

5. Educate Yourself

Cybersecurity is an ongoing journey. As you continue to grow your brand online, participate in webinars, workshops, or courses that focus on digital security. By being proactive in your education, you not only protect your brand but also set a positive example for your followers.

Stay informed about the latest cyber threats and protection mechanisms. Often, human error is the weak link. By being educated, you reduce the risk of falling for scams.

6. Limit Third-party Integrations

Third-party plugins can be a double-edged sword. While they can enhance your site’s functionality, they might also introduce hidden vulnerabilities. Always read reviews and ensure the developer is reputable.

Additionally, periodically audit and remove any plugins or widgets you no longer use. Certain CMSs are pretty self-sufficient, so you won’t need too many third-party integrations. Wix is one such example but it has no free options. With Wix discount, you can get it pretty affordably though.

While plugins and widgets can add functionality to your blog, they can also introduce vulnerabilities. Only use trusted, well-reviewed plugins, and keep them updated.

7. Monitor Your Accounts

Active monitoring of your accounts can nip potential threats in the bud. Regularly auditing account sessions can provide insights into any unusual access patterns.

If ever in doubt, it’s better to revoke a session and re-secure your account than risk a potential breach.

8. Be Cautious with Emails

The digital age’s correspondence, emails, can often be a trojan horse for threats. Apart from the content, pay attention to the sender’s email address, ensuring it matches with known contacts or organizations.

Hover over links (without clicking) to see where they lead, and be wary of downloading unsolicited attachments.

9. VPN Use

VPNs are more than just tools for accessing geo-restricted content.

They’re crucial for ensuring encrypted communication, especially in public spaces. If blogging or managing your social media is your full-time job, investing in a reputable VPN service is a wise decision.

10. Privacy Settings on Social Media

Your social media profiles can reveal more than you might realize. Tweaking privacy settings can control the visibility of your posts, ensuring you share content only with your intended audience. Periodically review these settings, especially when platforms undergo updates or changes.

11. Collaborate with Professionals

While DIY security measures are a great start, there’s value in professional expertise. By collaborating with cybersecurity experts, you can uncover potential vulnerabilities and address them promptly. Think of it as a health check-up for your digital presence, ensuring its longevity and resilience.


Digital threats, while daunting, can be effectively managed with a mix of awareness, tools, and expert guidance. As you nurture your blog and social media presence, ensure you’re equally committed to its cybersecurity. Your brand’s reputation, after all, hinges not just on great content but also on trust and reliability.

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Ann Smarty

Brand and Community Manager at Internet Marketing Ninjas
Ann Smarty is the Community and Brand Manager at Internet Marketing Ninjas. She is also a host of two weekly Twitter chats (#VCBuzz on Tuesdays and #MYBlogU on Thursdays) and a regular speaker at the largest marketing conference Pubcon
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