Articles by Susan Gilbert

Susan Gilbert
March 15, 2017

12 Tools To Improve Your Business, Branding and Emails

Business Branding Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Business Branding Tools Tools to Help Keep Your Business in Focus Email Management Tools Use These 4 Tools to Build a Great Brand Online…


Susan Gilbert
March 1, 2017

15 Ways To Improve Your Email Marketing [Infographic]

Email marketing

We’ve all heard that “the money is in the list”.  Whether that’s an email or subscribers list, staying in touch with timely, fun and informative information can be daunting. If you’ve ever struggled with coming up with ideas on what to send your email list, struggle no longer. Here are 15 ideas you can use…


Susan Gilbert
February 15, 2017

12 Tools To Improve Digital Marketing, Content & WordPress

Digital Marketing Tools and Wordpress Plugins

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Marketing Tools New Social Media Content Tools WordPress Plugins 4 Digital Marketing Tools That Will Improve Your Strategy 1) Optimize the clarity of…


Susan Gilbert
February 1, 2017

The Evolution and Importance of Memes and Infographics

Funny memes

I was asked recently, “What is the definition of a meme; and, how did they ever get that name?” Most of us have seen funny images and sayings with animals, celebrities, etc. on social media. When people started to add sayings to the photo of what they thought, this became known on the Internet as…


Susan Gilbert
January 17, 2017

12 Tools To Improve Marketing ROI, Strategy & Knowledge

Marketing ROI strategy

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today’s theme centers around Content Marketing Tools. The subjects are: Increase your Marketing ROI Improve Social Media Marketing strategy Expand your Marketing knowledge   Increase Your Marketing ROI…


Susan Gilbert
January 3, 2017

How To Add Spice To Your Website Sales Page

sales page

In order to attract more interested subscribers, your business needs to go beyond your brand’s website and offer a compelling sales page for your products or services. Visuals are the best way to capture your audience’s attention. These can be high quality graphics or a brief yet informative explainer video. A catchy headline and strong…


Susan Gilbert
December 20, 2016

12 Great Content Marketing Tools and Resources

Content Marketing Tools and Resources

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today’s theme is around Content Marketing Tools. The subjects are: Efficient Content Marketing New Royalty Free Stock Image sources Business Growth   Make Your Content Marketing Efficient With…


Susan Gilbert
December 6, 2016

Improve Your Customer Reach Through Target Market Research

Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an…


Susan Gilbert
November 15, 2016

12 Great Tools To Boost Your Content Marketing

Content Marketing

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools around a specific area of your business. Today’s theme is around Content Marketing. The subjects are: Content Marketing Process Content Generation Visual Content 4 Content Marketing Resources to Improve Your Process 1) Create and publish trending content…


Susan Gilbert
November 1, 2016

Build More Sales Through Promoting Brand Benefits

Brand USP and benefits Is your business focused more on your product or service features than the benefits these can provide for your prospects? Are you attracting subscribers yet not converting these into sales? Imagine that you are a customer inside a retail store interested in purchasing an appliance. The sales associate goes over all…


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