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Patrick Foster

What Makes B2B and B2C eCommerce Different?

There was once a very clear distinction between B2B services and B2C retailers. But with the advent of digital eCommerce stores, the two have taken on some similar traits. It’s important to identify the distinctions between B2B and B2C eCommerce when molding your own business. You especially need to consider how customers interact with your


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Mark Thomasson

5 Key Elements To a Successful eCommerce Business

eCommerce business checkout

The success or failure of any eCommerce business venture depends on detailed planning and preparation. The rule of thumb is that building an eCommerce business is the same as building a brick-and-mortar enterprise. You need to create a firm structure that will be able to stand all the challenges it’s exposed to. That structure should


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Asad Ali

10 Essential Web Design Usability Statistics [Infographic]

Wed design usability statistics

Web design usability is among the leading factors that determine the ranking of a website. It helps the website to effectively deliver its content, earn revenues and pursue its niche in the eCommerce industry. According to the latest trends, 38% of people will leave a website if it has unattractive layout and content. An intelligently


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Mike Jones

8 Ways to Improve Your Customer Experience

The Importance of Customer Experience Often overlooked, Customer Experience is one of the main factors that contributes to the success of your brand. It is as important as your digital marketing strategies, website usability and, of course, product quality. In other words, you need to identify the means to offer your clients a satisfying and


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Ivan Temelkov

7 Components That Will Improve Your Mobile Centricity

Mobile Marketing

Our day-to-day lives have become mobile-centric. Everything that we do as consumers revolves around mobile technology. From checking email, social media interaction, paying bills, shopping and absorbing rich media, our world seems to be complimented by smartphones. It’s imperative for companies to comprehend and harness the importance of mobile-centricity.


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Ivan Temelkov

9 Essentials for Building a Dominant Digital Brand

The internet has forever changed humanity. It might just be the best thing since sliced bread. From a business perspective particularly, it has absolutely revolutionized the way brands do business. Over 67% of consumers are inclined to purchase a product or service on a mobile device. 1 out of 5 people in Africa use the internet


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Ivan Temelkov

6 Things That Will Help Boost Your On-Page SEO Potential

On-Page SEO has always been a heavily misconstrued area. In many instances it’s due to lack of full understanding in the nuances of this critical area. Seasoned SEO veterans may even go as far as stating that On-Page SEO represents a huge chunk of the SEO pie. Meaning that a good portion of your SEO


Shelly Kramer

The State of User Experience (UX)

In today’s digital era, it’s not a stretch to expect every business to understand the importance of user experience (UX)–especially as it relates to your company website. A well-designed and mobile friendly website is, quite simply, table stakes in today’s Internet-fueled world. When talking about your website, consider this: 96 percent of the time a


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Jan Gordon

The Rising Importance of a Personalised Experience

By Andrew Hutchinson One of the things that businesses need to accept in the new media landscape is that things have changed significantly. No surprises there, right? Everyone knows that media consumption habits have evolved, that the way in which brands reach people is adapting beyond traditional ‘broadcast and hope’ strategies. But what many are