10 Artificial Intelligence Tools That Are Integral to the B2B Sales World
AI is integrating ever deeper into even small companies. So much so that there are new Artificial Intelligence Tools coming to market seemingly daily. You can use it to streamline your B2B sales processes in real-time. Although big corporations first embraced the concept of AI, it’s becoming a trend used by many small businesses to…
6 Ways To Optimize Your Site For The Google Page Experience Update
In 2021, on a date that has not yet been announced, Google will be launching a new update called the ‘Page Experience Update’. It will promote sites that load faster and offer a good user experience. The announcement was made on May 20, 2020. People love websites that load faster. Several experiments conducted by Google…
Essential B2B Email Marketing Strategies To Generate More Leads
B2B email marketing continues to remain one of the best ways to acquire more B2B customers. However, with an increasing number of startups being launched every day for almost every niche, getting more customers is getting difficult. Every business is adopting essential B2B email marketing strategies to woo its prospects. The number of emails sent…
7 Ways to Increase Your Website Leads by Improving UX and UI
Why are UX and UI Important? Website UX and UI design are so important for many reasons, and lead acquisition is only one of them. A website is often your first “handshake” with a potential customer, and if that isn’t a friendly one, you’ll have a lot of work to do to make up for…
6 Marketing Strategies That Will Skyrocket Your Service Business
With more companies providing various business services, which marketing strategies can you apply to beat the competition? Did you know? Over 50% of small businesses fail within the first year of operation, while 95% will not go beyond five years. That is according to statistics by Oberlo. Therefore, since several businesses fail within a short…
5 Technical Skills Online Entrepreneurs Should Learn About ASAP
We know the technological world is on an exponential growth trend. We also know it’s no longer just about highly-performing computers and gadgets. Nowadays, modern technologies are available in all types of industries from fully-automated production lines to advanced security systems against financial fraud to even intelligent algorithms that can create fact-checked news. So what…
17 SEO Experts Share Their Best Content Optimization Hacks
It is often said that if you write your content for the user, Google will reward your website with traffic. But if you ask the people working in the trenches, producing content every day, they will tell you otherwise. Content needs to be optimized both for the user and the search engines to get the…
How Chatbots Can Boost Your Site’s SEO
Did you know that ELIZA was the first chatbot in the world? Well, now, you do. Joseph Weizenbaum developed ELIZA at Massachusetts Institute of Technology (MIT) in 1966. Source ELIZA provided a pre-programmed response to the users by studying their entered keywords and phrases. Over time, how ELIZA operated laid the foundation for the…
7 Simple eCommerce SEO Tips To Help You Rank And Sell More
Getting eCommerce SEO right is a top priority for stores and businesses that want to rake in the sales. But, the competition to rank on the first page of the SERPs is fiercer than ever. Just to put this in perspective, studies show that websites that appear on the first page of Google’s SERPs get…
Move Over Traditional eCommerce! It’s Time to Go Headless
B2B eCommerce transactions are expected to reach around $1.2 trillion by 2021. This means you can’t ignore an online portal if you are into a B2B business because this is where most of the sales are happening. People are more comfortable searching, researching and buying B2B products online. With such tremendous opportunity lying in front…
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