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John Jantsch

Answer These 4 Questions to Aid Your Marketing Strategy

Marketing Strategy

There are any number of questions you might ask in order to formulate your marketing strategy. In this article, John Jantsch presents us with 4 questions that have helped him. It is another in our “Great Articles You may have missed” series. 4 Questions to Aid Your Marketing Strategy Developing a marketing strategy for your


Keri Jaehnig

7 Facebook Stories Best Practices For Business Owners

How To Use Facebook Stories – For Business Owners Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense.  Everyone is there.  And those not there,


Mike Allton

How To Use Social Media To Attract Followers And Business

Attract followers fishing analogy

In this article, Mike Allton uses the analogy of fishing to show how to attract followers (and business) from social media. It makes for a light yet insightful read, and is another in our “Great Articles You may have missed” series….. Cast Your Net And Reel In The Fish Ancient fishermen would take their boats


John Jantsch

How to Make Your Buyer Persona Story Your Core Message

Buyer persona story

In this article, John Jantsch reminds us that the story our customers will buy is not our own – it is theirs. It is another in our “Great Articles You may have missed” series. How to Make Story Your Core Message I’ve been writing about the use of story in marketing for years, and here’s


Susan Gilbert

How To Add Spice To Your Website Sales Page

sales page

In order to attract more interested subscribers, your business needs to go beyond your brand’s website and offer a compelling sales page for your products or services. Visuals are the best way to capture your audience’s attention. These can be high quality graphics or a brief yet informative explainer video. A catchy headline and strong


Scott Aughtmon

Content Marketers: This is How Your Prospect’s Brains React To Stories

The effects of stories, on the brain

Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon shows us how stories affect our brains. Food for thought, indeed, in your efforts to write engaging content that converts. This Is Your Brain on Stories “The brain is a wonderful organ. It starts working the moment you get up


Avinash Nair

What Is Data Journalism? Do You Need It?

Data Journalism

The Internet has made it possible for everyone to access data easily. Whether you want to know how much the Ex-PM of Italy is paying his wife in alimony (recently reduced from 3 million Euro a month to a mere 1.4m, that’s how much), what a particularly frugal British princess wore in 1983, 1991 and


Jenn Herman

16 Tips to Dominate Social Media Now!

Now that 2016 is well under-way, it’s a great time to take stock of take stock of the social media landscape and look ahead to the endless possibilities of the future. You’ve seen all the “success stories” – talking about their exponential growth, sure-fire tricks, and guaranteed business propulsion tactics. Why can’t you do that?