Articles by Scott Aughtmon

Scott Aughtmon
September 29, 2017

Influencer Marketing? How the Potato Was Made Popular

The humble potato: The origins of Influencer Marketing?

Our friend Scott Aughtmon can certainly tell a great story! Often, on subjects you’d least expect! How can the humble potato be linked with influencer marketing? Prepare to be entertained as you are informed. This is a perfect light read for a Friday or weekend. We hope you enjoy reading it as much as we…

Scott Aughtmon
May 12, 2017

What Content Marketers Can Learn From An 8 Year Old Boy

What Content Marketers Can Learn from an 8 Year Old Boy Who Really Wanted a Cheeseburger

Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon tells a great story for content marketers in his unique and entertaining manner. It’s a fun, light read that packs a message at the end. Not an earth-shattering one – Scott hates overstatement – but he certainly find the lesson…

Scott Aughtmon
July 28, 2016

Want To Write Unique Content? Read This!

“There are no original ideas. There are only original people.” – Barbara Grizzuti Harrison — “Originality is nothing but judicious imitation. The most original writers borrowed one from another.” – Voltaire Focus Your Originality on the “How” Many content marketers and content creators stress out about trying to come up with unique content that no…

Scott Aughtmon
May 27, 2016

Finding Your “Who”: The Real Way to Get More Shares

“I’ve always wanted to be somebody, but I see now I should have been more specific.” – Lily Tomlin  Steve Rayson wrote something on that has really got me thinking about social media “shares.” His conclusion confirmed a lingering assumption I’ve had for a while. My assumption is: What if we have it all wrong? What if…

Scott Aughtmon
February 10, 2016

The Life-Changing Power of Content Marketing: A Story

This is the amazing story of how content marketing took one woman on a journey from being a Silicon Valley worker to the owner of a Michelin-rated restaurant. The most surprising fact? How inexperienced she was as a chef. She told… “I learned to cook when I first tasted what passed for Thai food here in the States. Before…

Scott Aughtmon
January 19, 2016

How to Get People to Share Your Content

If you have ever wanted to figure out how to get people to share your content and attract more visitors, then you’ll want to pay close attention to this final post in my series on the power of suspenseful, serialized content. In my last post, How to Create Content That Will Hold People’s Attention and Keep Them…

Scott Aughtmon
January 5, 2016

How to Create Content That Will Hold People’s Attention

With people having such short attention spans these days, every content marketer is trying to figure out how to create content that will hold people’s attention. In today’s post, I’ll show you just how to do this. But first let me remind you about what I taught you last time. In my last post, How Content…

Scott Aughtmon
December 15, 2015

How and Why Content Marketers Should Use Serialization

The Lesson Content Marketers Need to Learn from Charles Dickens I was watching a show on Netflix a few nights ago that has become a new favorite of mine. It’s called Monumental Mysteries and it’s from the Travel Channel. I love how they tell little-known stories from history with suspense and intrigue. The particular episode that I…

Scott Aughtmon
October 21, 2015

The One Way to Build a Successful Business Using Content

“The tragedy of life is not that it ends so soon, but that we wait so long to begin it.” ― Richard L. Evans “Of all sad words of tongue or pen, the saddest are these, ‘It might have been.’” ― John Greenleaf Whittier (*If you don’t have time to read this whole post, then…

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