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Jenn Herman
Instagram Myths Debunked

In this article, Jenn Herman discusses and debunks 4 common Instagram myths. It is another in our “Great Articles You may have missed” series. Instagram Myths Debunked Unfortunately, all too often, something gets said in a popular publication and it gains viral steam across the blogosphere. Many times this information is not quite accurate, or even


Laura Buckler

Digital Storytelling: What You Get When Art and Science Connect

Have you ever noticed that some ads we remember for a long time, while others, no matter how beautifully made, we forget almost as soon as we have seen it? There is no magic wand at work here. The ads we remember are the brainchildren of marketers that understood the way the brain works when


Susan Gilbert

How to Use Twitter Advanced Search to Find New Leads

Twitter Advanced Search

Editor’s Note: This post was originally published as “Find New Prospects For Your Business With Twitter” in April 2016. It now includes the latest Twitter updates and reference to new research on Twitter Advanced Search… Utilize The Power of Twitter Advanced Search As your business attracts new leads from your website, email campaigns, Facebook and


Timothy (Tim) Hughes

The Importance of Change Makers in Social Sales

The Importance of Change Makers in Social Sales

This article by Timothy (Tim) Hughes, looks at the importance of Change Makers and Mobilisers in the new Social Sales paradigm. It is another installment in our “Great Articles You may have missed” series. The New Social Sales Paradigm Sitting in a Starbucks at a motorway service station on the M40 (a major English motorway,


Lisa Sicard

What Will Make You See You Need Social Media Today?

Are you on Social Media today?

Editor’s Note: Our regular readers will, of course, be fully aware of why people need social media today. However, all will know a lot of hold outs. This article is for the people you know, who remain steadfastly against social media… Why You Need Social Media Today A few weeks ago, Debbie contacted me.  She


Shane Barker

Facebook Influencer Marketing: Everything You Need to Know

Facebook Influencer Marketing

Shane Barker is a leading authority Influencer Marketing. Everybody uses Facebook. How about an article on Facebook Influencer Marketing? Perfect, right? It an epic article and another in our “Great Articles You may have missed” series. Facebook Influencer Marketing One of the first questions that come to mind when you plan an influencer marketing campaign


Shelly Kramer

11 Tools & Apps to Improve Your Mobile Marketing Strategy

Mobile Marketing Strategy

Of course a mobile marketing strategy is important. We all know that. But are we doing everything we can? And are we doing it right? Shelly Kramer offers 11 tactics we can use to power our mobile marketings. This is another in our “Great Articles You may have missed” series. Mobile Marketing Strategy Want to


Rachel Bartee

10 Steps To Develop Your Social Media Content Strategy

ocial Media Content Strategy

Out of all challenges the current market imposes for businesses, one is particularly interesting for us: social media leadership. Each company needs to establish itself as an authority in the world of social media. Due to the lack of a proper strategy and money constraints, that strategy often fails… miserably. What are these people doing


Wade Harman

How to Protect Your Business From Cyber Crime

Are you protected from cyber crime?

This article from Wade Harman is an imprtant departure from our usual content. He discusses cyber crime, including website and email security. Yes, these things are important for small businesses also! More cautionary reading, and another in our “Great Articles You may have missed” series. How Can Cyber Crime Affect Your Business? Security is bound


John Jantsch

The State of Social Media Usage in America

social media usage

Some interesting stats here from John Jantsch. He presents some findings on Social Media usage as it stands today. And there are a couple of those findings are surprising! It is another in our “Great Articles You may have missed” series. The State of Social Media Usage in America I recently partnered with The Dash to find


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