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Shane Barker

How to Make Your Photos Look Amazing Before You Post Them on Instagram

How To Make Your Photos Look Amazing

When we talk about photos, how can we not think about Instagram? Instagram has quickly become one of the biggest social networks. Today, it has more than a billion monthly active users. With millions of photos being posted to the platform on a daily basis, you need to take quality images to stand out. Whether


Jan Gordon

How to Boost Website Traffic Using Social Media

You should always look at your website as the “central station” for everything that your business is doing online. It is the place where potential customers come to get information about your company, its products and services. And it’s where they ultimately make a purchase. Your website will also provide you with leads, customers, and


Sahil Kakkar

The Future of Augmented Reality With Search Engine Optimization

Augmented Reality and Digital Marketing

Augmented Reality (AR) is not new. It has actually been around for years. But it’s true potential wasn’t fully utilized until relatively recently, with Pokemon GO. Although the game was a victim of momentary success, it showed us what AR can do. Pokemon GO helped businesses envision their future with AR, compelling them to use


Susan Gilbert

Customize Your Ads With Facebook Retargeting

Facebook Custom Audiences and Retargeting

Do you need to attract more customers and sales from your Facebook ads? Then it may be time to revisit their free retargeting feature. It has been in place since 2015 and achieved good results. Your business can use this method to focus directly on your target market. It places your product or service front and


Brandon Lee

The Death Of Social Media Organic Reach And How To Overcome It

How To Overcome The Death Of Social Media Organic Reach

Newcomers to digital marketing will not have benefitted too much from organic reach on social media. To those of us dealing with its relative demise, we’ve had to make adjustments. And many of these have involved monetary considerations. In this article, Brandon Lee suggests a possible avenue for increased organic reach that many aren’t taking


Jan Gordon

Is Your Social Media Marketing Failing? 5 Things You May Be Doing Wrong

Social Media Marketing Mistakes

Social media actually began in the 1970’s. Of course, it was only during the past 15 years that this digital phenomenon truly began shaping the world, as we know it today. Social media comes in various shapes and sizes and has been steadily growing over the years. In 2010, there were still fewer than one


Susan Gilbert

12 Tools To Improve Blogging, Branding and Social Media Networking

Blogging, Branding and Social Media Networking Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Blogging Tools Brand Growth Tools Top Tools for Social Media Networking 4 Fresh Blogging Tools to Help Boost Your Content 1) Improve blog performance


David Gutierrez
Include Animation In Your Digital Marketing Strategy

Digital marketing is evolving at a breakneck speed. The constant changes in search engine algorithms are gradually decreasing the importance of traditional SEO. So businesses willing to stay ahead of the game has to constantly look for new ways to promote themselves and their content. That’s because if they don’t do it, then at least


Qhubekani Nyathi

How To Sell On Social Media (Without Sounding Like A Jerk)

How To Sell On Social Media

Today’s marketing landscape is a seller’s paradise. You can sell anything, anytime, on any channel. In a sense, your business is never closed. People are ever-connected. They chat and interact with friends and brands on social media 24/7 using up to five different devices a day. A new omnichannel buyer journey has emerged. Social selling,


Avinash Nair

5 Things B2B Marketers Should Learn from B2C

Things B2B Marketers Should Learn from B2C

It isn’t uncommon for B2B marketers to be faced with the challenge of creating exciting marketing campaigns around technical enterprise solutions. B2C marketers, on the other hand, have a field day generating content that connects instantly with audiences. They use a variety of media such as images, audio, video, social media, and so on. This


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