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CURATTI GUEST

The Power of Ephemeral Content: 4 Ways to Boost Your Brand Awareness

Using Ephemeral Content To Boost Brand Awareness

This message will self-destruct in five seconds! Or if we’re talking about ephemeral content in 24 hours or less. The value of these temporary social media posts and stories rests on the same psychological mechanism which lies behind the effectiveness of limited-time offers. Yes, content still rules big time, but people are practically flooded with


Barbara Mitchell

7 Psychology Facts That All Social Media Marketers Should Know

Social Media Marketing Psychology Facts

Marketing is all about psychology. You want to influence the mindset of a potential client, so you’ll affect their buying decision. You observe their likes and preference, so you can craft a product or service that appeals to them. Then, you want to convince them to spend money on that product or service. To do


Susan Gilbert
Set Up Your Twitter Business Account the Right Way

The right brand persona on Twitter starts with having a professional profile. A lot of entrepreneurs and businesses choose to keep their company profile separate from their personal one – and for good reason. In order to build an authentic community, it’s important to be consistently recognized by your customers and followers with a message


Meredith Wood

How To Put Together The Perfect Small Business Instagram Profile

Perfect Small Business Instagram Profile

There are now almost 3 billion social media users in the world. If you’re a business owner, it’s highly likely that you’ve considered implementing a social media strategy. That’s because you’ve realized that a connecting with your customers in the digital space is no longer a luxury — it’s a necessity. Although most businesses realize


PJ Taei

The 5 Major Types of Video Content Every B2B Business Should Leverage

Which Video Content Should Your B2B Business Utilize?

According to one recent study, 80% of all consumer Internet traffic will be video-based by as soon as the end of 2019. Mobile video consumption on YouTube alone rises at a rate of about 100% every single year. All of this means that as popular as video already is, it’s only going to become more



Nancy Kapoor

How to Leverage Marketo for Social Retargeting

How To Use Marketo For LinkedIn Retargeting

Editor’s note: A slight detour for us – something more technical than our usual offering. Please be sure to let us know if this departure is a welcome one, as we can certainly present more such articles in the future. In short, Marketo is a very popular Digital Marketing automation tool, which can be used for


Susan Gilbert

12 Tools To Improve Content Marketing, eCommerce and Pinterest

Content Marketing, eCommerce and Pinterest Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: SEO tools to help improve your content marketing Increase your sales with eCommerce tools Pinterest tools for bloggers Improve Your Content Marketing with These


Shane Barker

How to Make Your Photos Look Amazing Before You Post Them on Instagram

How To Make Your Photos Look Amazing

When we talk about photos, how can we not think about Instagram? Instagram has quickly become one of the biggest social networks. Today, it has more than a billion monthly active users. With millions of photos being posted to the platform on a daily basis, you need to take quality images to stand out. Whether


Jan Gordon

How to Boost Website Traffic Using Social Media

You should always look at your website as the “central station” for everything that your business is doing online. It is the place where potential customers come to get information about your company, its products and services. And it’s where they ultimately make a purchase. Your website will also provide you with leads, customers, and


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