The Second Screen Viewing Trend That’s Reshaping Marketing
TV is becoming social and interactive. How? Let’s delve deeper.
How to Leverage Marketo for Social Retargeting
Editor’s note: A slight detour for us – something more technical than our usual offering. Please be sure to let us know if this departure is a welcome one, as we can certainly present more such articles in the future. In short, Marketo is a very popular Digital Marketing automation tool, which can be used for…
How to Boost Website Traffic Using Social Media
You should always look at your website as the “central station” for everything that your business is doing online. It is the place where potential customers come to get information about your company, its products and services. And it’s where they ultimately make a purchase. Your website will also provide you with leads, customers, and…
The Future of Augmented Reality With Search Engine Optimization
Augmented Reality (AR) is not new. It has actually been around for years. But it’s true potential wasn’t fully utilized until relatively recently, with Pokemon GO. Although the game was a victim of momentary success, it showed us what AR can do. Pokemon GO helped businesses envision their future with AR, compelling them to use…
Customize Your Ads With Facebook Retargeting
Do you need to attract more customers and sales from your Facebook ads? Then it may be time to revisit their free retargeting feature. It has been in place since 2015 and achieved good results. Your business can use this method to focus directly on your target market. It places your product or service front and…
The Death Of Social Media Organic Reach And How To Overcome It
Newcomers to digital marketing will not have benefitted too much from organic reach on social media. To those of us dealing with its relative demise, we’ve had to make adjustments. And many of these have involved monetary considerations. In this article, Brandon Lee suggests a possible avenue for increased organic reach that many aren’t taking…
Is Your Social Media Marketing Failing? 5 Things You May Be Doing Wrong
Social media actually began in the 1970’s. Of course, it was only during the past 15 years that this digital phenomenon truly began shaping the world, as we know it today. Social media comes in various shapes and sizes and has been steadily growing over the years. In 2010, there were still fewer than one…
12 Tools To Improve Blogging, Branding and Social Media Networking
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Blogging Tools Brand Growth Tools Top Tools for Social Media Networking 4 Fresh Blogging Tools to Help Boost Your Content 1) Improve blog performance…
How Animation Can Become a Part of Your Digital Marketing Strategy
Digital marketing is evolving at a breakneck speed. The constant changes in search engine algorithms are gradually decreasing the importance of traditional SEO. So businesses willing to stay ahead of the game has to constantly look for new ways to promote themselves and their content. That’s because if they don’t do it, then at least…
How To Sell On Social Media (Without Sounding Like A Jerk)
Today’s marketing landscape is a seller’s paradise. You can sell anything, anytime, on any channel. In a sense, your business is never closed. People are ever-connected. They chat and interact with friends and brands on social media 24/7 using up to five different devices a day. A new omnichannel buyer journey has emerged. Social selling,…
« Previous Page — Next Page »
