Influencer Marketing for Small Businesses: Does It Make Sense?
Influencer marketing and small business is a match made in heaven. Let’s understand why. What does a small business need to stay competitive? To that, you might say revenue and customers. While that is true to some extent, it’s actually brand trust that is driving business growth these days. Research shows that 67% of customers…
The Content Marketing Specialist – The Must Have Secret Weapon for Small Business & Startups
This article isn’t about the importance of content marketing. You should already know it’s one of the most effective and sustainable marketing strategies. No, this article is about the finding and hiring a content marketing specialist. This is the crackerjack operative who finds all the best keyword opportunities, gets killer new sources of quality backlinks,…
6 Marketing Strategies That Will Skyrocket Your Service Business
With more companies providing various business services, which marketing strategies can you apply to beat the competition? Did you know? Over 50% of small businesses fail within the first year of operation, while 95% will not go beyond five years. That is according to statistics by Oberlo. Therefore, since several businesses fail within a short…
Keep Your Business Strong With These Action Steps
As businesses are experiencing disruption due to the coronavirus outbreak, it is more important than ever to turn over every stone in search of the next hidden gem. According to the SBA. small business ownership has increased by 49% Since 1982. And TD Bank reports that 53% of small businesses expect more growth to come.…
5 Ways Small Businesses Can Use Online Courses to Increase Sales
The Unique E-Learning League is a league table of some of the most successful online courses created, most of which you’ve never come across. The table boasts courses on all subjects from how to take perfect selfies and defend against a zombie attack to becoming a tour guide in your hometown. These courses are not…
How Conversational Marketing Platforms Can Grow Your Small Business
One of the biggest pain points of small to medium businesses is the ability to nurture potential customers the moment they land on their website. But how do you ensure that your potential “leads” have gotten all the information they wanted from your landing page? Even some of the best-designed landing page will cause questions…
25 Data Driven Customer Service Trends and Tips for Small Business
The rise of automation, including self-service, has created a rapidly changing customer service industry. Certainly, they have prompted a major shift in the way customers communicate with businesses. Not only are consumers expecting near instant resolution of their issues, they are expecting it in a personalized and courteous manner. There are several things your customer…
10 Marketing Lessons from Apple [Infographic]
You don’t need to be an SEO expert to know that Apple’s marketing works like a charm. Founded on simplicity and brought to perfection by an ingenious approach to customer experience, the tech giant’s marketing strategy is a goal sought by many. Have you ever wondered why you can never find any information on where…
Curatti Best Articles of 2018 – Part Two
How has 2018 changed things for you? Have the trends so boldly proclaimed in last year’s forecast articles come to fruition? Have you decided to take a new direction for any reason? (Please tell us in the comments section!) For us, the year was over far too quickly – like a blur. We cut back…
5 Top Automation Tools For Small and Medium-Sized Businesses (SMB)
Small and medium-sized businesses (SMB) need all the help they can get from automation tools for them to grow quicker and keep up with the competition. Truthfully, they need help from tools just to survive. It’s vital to use the right software or tools to expand your business, especially if you don’t want your startup to…
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