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Avinash Nair

3 Reasons Why Site Speed is an SMB’s Most Important Metric

Why Site Speed Is So Important

If there is one thing almost everyone living in the ‘first world’ agrees on, it’s the sheer frustration of a slow-loading website. For SMBs working tirelessly to break into the market, this can be the grim reaper of all their efforts. To put things in perspective, in 2016, experts found the threshold for eCommerce website


Kevin Ocasio

How I Run Multiple Digital Businesses From Home

Everything I knew when I first ventured into online entrepreneurship was practically self-taught. From learning HTML to setting the design to selecting a domain name and everything else involved in creating a website, I slowly and painstakingly built my online career. It was a very low-key start for me if I remember correctly. I didn’t have


Andy Capaloff

Can Shopping For Small Business Health Insurance Be Easy & Fun?

Small Business Health Insurance Made Easy

“This post was sponsored by UnitedHealthcare. All thoughts and opinions are my own.” Shopping For Small Business Health Insurance A little over a month ago, we published the first part of this series. It was titled “The Simple UnitedHealthcare Small Business Solution”. It was an overview of the benefits to small businesses of providing a



Andy Capaloff

The Simple UnitedHealthcare Small Business Solution

“This post was sponsored by UnitedHealthcare. All thoughts and opinions are my own.” Once in a while, we like to provide articles that are away from our usual niche, yet that we hope will be helpful to a number of readers. This sponsored post for UnitedHealthcare falls firmly into that category. The gist of this


Robin Singh

A Newbie’s Guide To Knowledge Bases

A Newbie’s Guide To Knowledge Bases

In today’s connected world, consumers expect fast and accurate information. If you can’t provide them with what they want exactly when they want it, they will find someone who can. It’s really as simple as that! Which is why you need to try and meet every need of your target customers. Consistently satisfying customers makes


John Jantsch

Here’s What You Need to Know About Google Posts

Google Posts

Every now and then, something new sneaks into the marketing equation largely unnoticed. Did you know anything about Google Posts? Neither did we! So this article by John Jantsch is an important read. It is another in our “Great Articles You may have missed” series. Introducing Google Posts Google is at it again! After much anticipation,


Paolo Fabrizio

Nobody Hears The Customer Screaming

nobody hears the customer scream except the customer-centric

I recently attended two major customer service events here in Italy. The first was ‘Chat Bots For Enterprise‘ which  took place in Florence and it was mainly attended by software providers. The second one, ‘Customer day‘, was held in my home city, Milan. Many customer service directors of major brands gathered to tell about how they


Andy Capaloff

Work-Life Balance? That’s Only Two-Thirds Of The Equation

work-life balance

There have been plenty of articles discussing the all-too modern dilemma of work-life balance. This article is particularly geared towards small and medium sized business principals and entrepreneurs. I’ll introduce a little history, talk about where we are now, then touch upon the role that money, or the lack thereof, has to play in this


Ashley Faulkes

Blogger To Business Owner – The Long And Winding Road

Blogger to Business owner

When I started out blogging back in 2013, I never thought I would call myself a business owner. In fact, I am sure this has happened to many of you too. You dip your toe in the water, and before you know it, you are swimming with sharks! This is the story of someone who


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