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Michael Deane

Are You Monitoring All Of The Right Metrics?

Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…


Lesley Vos

How to Write Great SEO-Friendly Content (Updated)

2020 is here, (and suddenly, 2021 is almost gone!) and SEO is continuing to develop at a rapid-fire pace. With two or three major Google algorithm updates every year, we get thousands of minor changes on top of it. Thanks to AI and machine learning, the search engines are now smart enough to understand the…


Jason Khoo

Why SERP Volatility Is So Important For Keyword Research

Make SERP Volatility Your Friend

SEO is a long-term strategy. Get it right, and you’ll be ranking at the top of the search engine results page (SERP). With high rankings come a heavy flow of consistent traffic, an established brand, and, ultimately, a hefty revenue.  But nothing worth having ever comes easy. Though the benefits far outweigh the investment, high…



Robin Singh

AI and Content Marketing: How Machine Learning Is Impacting SEO

How Machine Learning Is Impacting SEO

Machine learning and artificial intelligence (AI) have become very prominent as a subject of discussion in tech circles. Their popularity has to do with the fantastic application potential these two technologies have for various industries, businesses, and even civic services. Google and other search engines already use machine learning and AI to formulate their search…



Travis Jamison

How To Use FAQs To Rank Your Pages In Google

When discussing different types of webpages in terms of their SEO potential, we rarely talk about FAQ pages. They’re usually considered to be almost exclusively functional, and they’re rarely seen as pages that could perform well SEO-wise. This is a mistake! Especially if we’re also talking about FAQ sections that can be added to pages,…


Simki Dutta

5 Ways to Create a Data-Driven Content Strategy and Boost Growth?

Data- Driven Content Strategy

If you talk about data-driven content marketing, it’s likely to cause most people’s eyes to glaze over.  One of the biggest mistakes content marketers make is assuming that creativity is enough to create great content. What they often overlook is a huge aspect of the equation — Data.  The content you create needs to deliver…


Susan Gilbert

12 Email Marketing, LinkedIn Networking, and Search Visibility Tools

Email Marketing, LinkedIn Networking, and Search Visibility Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Email Marketing LinkedIn Networking Improve your search visibility with SEO/SEM tools Increase Sales and Website Traffic with These 4 Email Marketing Tools 1) Connect with…


Daniel Martin

The Top 6 Link Building Mistakes We Might Be Making

The Top Link Building Mistakes

Link building is one of the oldest digital marketing strategies out there. So are we writing about something so old? Perhaps the real question is: if it’s “old,” why are people having such a hard time doing it? In fact, a lot of marketers might be using what they think are effective link building methods,…


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