June 29, 2021
Why SERP Volatility Is So Important For Keyword Research
![Make SERP Volatility Your Friend](https://curatti.wpenginepowered.com/wp-content/uploads/2021/06/Make-SERP-Volatility-Your-Friend-1-1000x500.jpg)
SEO is a long-term strategy. Get it right, and you’ll be ranking at the top of the search engine results page (SERP). With high rankings come a heavy flow of consistent traffic, an established brand, and, ultimately, a hefty revenue. But nothing worth having ever comes easy. Though the benefits far outweigh the investment, high…