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Lesley Vos

How to Write Great SEO-Friendly Content in 2020

2020 is here, and SEO is continuing to develop at a rapid-fire pace. With two or three major Google algorithm updates every year, we get thousands of minor changes on top of it. Thanks to AI and machine learning, the search engines are now smart enough to understand the search intent and the context of…


Susan Gilbert

12 Business Visibility, Podcast and Content Marketing SEO Tools

Business Visibility, Podcast and Content Marketing SEO Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Raising Business Visibility using LinkedIn Podcasting tools Content Marketing SEO tools Increase Your Business Visibility with These 4 LinkedIn Tools 1) Easy profile management…


David Gutierrez

6 Top Organic SEO Trends to Focus on

Organic SEO Trends

The goals of organic SEO specialists remain unchanged from year to year: to get ahead of others in SERPs, to increase returns on investment, to improve revenues. However, the ways of achieving these goals are far less static, what with ever-changing Google algorithms and business landscape. So what are the most important trends to look…


Shane Barker

7 of the Best Ways Your Brand Can Benefit from Influencer Marketing

Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information.  This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…


Danish Wadhwa

8 Best SEO Practices To Avoid Google Penalties

SEO Best Practices To Avoid Google Penalties

How would you feel if your site was nowhere on Google after dominating the SERPs for a while? I don’t know about you, but I would have my heart in my mouth. If you are like many of us, you would have that feeling too. You see, over 90% of the Search Engine traffic comes…


Diana Ford

SEO Differences Between Google and Other Search Engines

SEO Differences Between Various Search Engines

On almost all SEO guides you see online, you will notice that everyone talks about SEO in regards to Google. Every post is about how to gain rank on Google or best SEO practices that rank well on Google. Let’s review why Google is given such importance when it comes to web search tools and…


Jan Gordon

5 Ways to Promote Your Blog Content

How To Promote Your Blog Content

Launching a blog has become relatively straightforward in recent years. What you need is a theme and a few words to call your own. Well, a bit more than that is required, but that’s the general idea behind a blog. It should not come as a surprise to anyone that not all blogs are of…


Sahil Kakkar

The Future of Augmented Reality With Search Engine Optimization

Augmented Reality and Digital Marketing

Augmented Reality (AR) is not new. It has actually been around for years. But it’s true potential wasn’t fully utilized until relatively recently, with Pokemon GO. Although the game was a victim of momentary success, it showed us what AR can do. Pokemon GO helped businesses envision their future with AR, compelling them to use…


David Gutierrez

Making Your Guest Posts More SEO-Friendly

How To Write SEO-Friendly Guest Posts

Guest posts are a way for your business to provide high-quality content in exchange for a backlink. Having more backlinks from relevant and authoritative websites is a proven way to raise your Google profile. However, there’s more to submitting a well-written, effective guest post than just writing an excellent article and posting it on someone…


Jamie FitzHenry

How to Optimize Your Website for Voice Searches

Optimize Your Website for Voice Searches

You know something has crossed over from early adopters to the mainstream when you hear your parents shout (because they cannot use a smartphone in a normal speaking voice), “Hey Siri” (or Alexa or Cortana). It’s a clear indicator that voice search is increasing in use. Did you know that 20% of all mobile searches…


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