Are You Monitoring All Of The Right Metrics?
Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…
How to Play Around With Google Suggest to Come Up with Content Ideas
[Updated November 1, 2022] Google is pretty much the only search engine that matters. Yes, others may be used more in certain regions, such as Baidu (with around 8% of overall usage, followed by Bing at 7%, according to Smart Insights). But even with those and other search engines, Google takes more than 77% of…
How to Write Great SEO-Friendly Content (Updated)
2020 is here, (and suddenly, 2021 is almost gone!) and SEO is continuing to develop at a rapid-fire pace. With two or three major Google algorithm updates every year, we get thousands of minor changes on top of it. Thanks to AI and machine learning, the search engines are now smart enough to understand the…
Why SERP Volatility Is So Important For Keyword Research
SEO is a long-term strategy. Get it right, and you’ll be ranking at the top of the search engine results page (SERP). With high rankings come a heavy flow of consistent traffic, an established brand, and, ultimately, a hefty revenue. But nothing worth having ever comes easy. Though the benefits far outweigh the investment, high…
5 Reasons Why You Should Pay Attention to Website Security for SEO (And What To Do About It)
Once a website has been built, the attention of every website owner moves to SEO, content marketing, and social media marketing. And it makes sense because what’s the use of a website that doesn’t get traffic? However, one thing that is often ignored is security. Few website owners take it as seriously as they should.…
AI and Content Marketing: How Machine Learning Is Impacting SEO
Machine learning and artificial intelligence (AI) have become very prominent as a subject of discussion in tech circles. Their popularity has to do with the fantastic application potential these two technologies have for various industries, businesses, and even civic services. Google and other search engines already use machine learning and AI to formulate their search…
10 Artificial Intelligence Tools That Are Integral to the B2B Sales World
AI is integrating ever deeper into even small companies. So much so that there are new Artificial Intelligence Tools coming to market seemingly daily. You can use it to streamline your B2B sales processes in real-time. Although big corporations first embraced the concept of AI, it’s becoming a trend used by many small businesses to…
How To Use FAQs To Rank Your Pages In Google
When discussing different types of webpages in terms of their SEO potential, we rarely talk about FAQ pages. They’re usually considered to be almost exclusively functional, and they’re rarely seen as pages that could perform well SEO-wise. This is a mistake! Especially if we’re also talking about FAQ sections that can be added to pages,…
5 Ways to Create a Data-Driven Content Strategy and Boost Growth?
If you talk about data-driven content marketing, it’s likely to cause most people’s eyes to glaze over. One of the biggest mistakes content marketers make is assuming that creativity is enough to create great content. What they often overlook is a huge aspect of the equation — Data. The content you create needs to deliver…
12 Email Marketing, LinkedIn Networking, and Search Visibility Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Email Marketing LinkedIn Networking Improve your search visibility with SEO/SEM tools Increase Sales and Website Traffic with These 4 Email Marketing Tools 1) Connect with…
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