Why SERP Volatility Is So Important For Keyword Research
SEO is a long-term strategy. Get it right, and you’ll be ranking at the top of the search engine results page (SERP). With high rankings come a heavy flow of consistent traffic, an established brand, and, ultimately, a hefty revenue. But nothing worth having ever comes easy. Though the benefits far outweigh the investment, high…
Topic Clusters In Content Marketing: Here’s What You Need To Know
You are probably among the millions who are struggling to feature on the high-ranking result pages. Though it looks easy from the outside, it isn’t in real terms. This is because thousands like you (from your niche alone) are fighting the same battle. However, getting slotted within the top positions can be done. You can…
6 Video Marketing Mistakes You Should Avoid to Get Better ROI
Video marketing utilizes conventional marketing copy and turns it into engaging video content that people love. Marketers have used this strategy to increase their conversion rates effectively. Video marketing is an ideal strategy for online campaigns. That’s because 82% of internet traffic is now equipped with video content, suggesting that more people consume videos compared to…
Why Voice Search is Making Q&A Pages More Relevant Than Ever (Updated)
All content marketers are aware of how important keyword research is. But what if I tell you it’s evolving more quickly than ever before? We are well past the era of “keyword strings” and we are entering the age when natural language research becomes increasingly important. That’s because many people interact with search through voice…
12 Explainer Video, Website Visibility, and Buyer Persona Creation Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Explainer video tools Website Visibility Buyer Personas Increase Your Reach With These Explainer Video Tools 1) Whiteboard Animations That Impress – Doodly There is…
Future Keywords Optimization (FKO): Acquire Clicks With Zero Backlinks
One of the biggest issues faced by SEO professionals is acquiring backlinks. You can’t expect to obtain higher organic rankings for your target keywords unless you earn a significant number of backlinks. Now, imagine if you can drive clicks to your site just by creating content. Not only this will save time, but it will…
5 Reasons Why You Should Pay Attention to Website Security for SEO (And What To Do About It)
Once a website has been built, the attention of every website owner moves to SEO, content marketing, and social media marketing. And it makes sense because what’s the use of a website that doesn’t get traffic? However, one thing that is often ignored is security. Few website owners take it as seriously as they should.…
AI and Content Marketing: How Machine Learning Is Impacting SEO
Machine learning and artificial intelligence (AI) have become very prominent as a subject of discussion in tech circles. Their popularity has to do with the fantastic application potential these two technologies have for various industries, businesses, and even civic services. Google and other search engines already use machine learning and AI to formulate their search…
A 6-Step Formula to Write Copy That Sells
Let’s start with these three questions: Are you ready to stay ahead of competitors in the world of writing? Do you have a strong will to unleash your thoughts and passions into the world? Have you got jitters that hold you back from writing beautiful copy? If you answered “YES” to any of these questions,…
How Website Design Influences UX of eCommerce Stores
B2B eCommerce is growing at an astonishing pace. According to the latest Forrester’s research, 74% of B2B buyers make least half of their work purchases online. Moreover, the same study claims that this industry is expected to reach $1.1 trillion by 2020. In such a competitive landscape, it is user experience that can make or…
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