Articles by Martin (Marty) Smith

Martin (Marty) Smith
August 18, 2014

The New Ecommerce: Current Best Practices

Tomorrow's Ecomerce graphic

From Tomorrow’s Ecommerce: Designing Tomorrow’s Ecom Website Today Haiku Deck The Haiku Deck above is about the New Ecommerce. We’ve written (or are writing) three blog posts to support trends we see in the new ecommerce including: I: Current Ecommerce Best Practices (you are reading this :). II: Rise of the Social & Mobile Web…

Martin (Marty) Smith
August 11, 2014

Can Subscriptions Smite The SEO Giant?

Can Subscriptions Smite SEO Giant

Invisible Giant BLOWS UP Last week’s Curatti post The Invisible Giant: Why the New SEO Is So Hard To See blew up on and off Curatti. With over 200 social shares (“flares) on Curatti and support from great friends such as Mark Traphagen, Phil Buckley, Jan Gordon, Andy Capaloff along with a group of great…

Martin (Marty) Smith
August 4, 2014

Invisible Giant: Why Its Hard To See the New SEO

SEO's Invisible Giant Curatti cover graphic by Ealk on BeHance

Click GIANT to see fastest “views” Haiku Deck we’ve ever created. (8.6.14 Blowing Up Haiku Deck note added to bottom.) The New SEO’s Invisible Giant “You can’t get there from here anymore,” is what I should have said. Instead I wrote a long email explaining how SEO, content marketing, PPC (Pay Per Click) and community…

Martin (Marty) Smith
July 28, 2014

Crowdfunding Million Dollar Balloons, Majestic SEO & Curagami

Bag O Balloons Kickstarter Project image & link

A Kickstarter How To… Will Bag O Balloons Reach $1,000,000 in Kickstarter Support? I shared Ethan Mollick’s Dynamics of Crowdfunding Kickstarter study with Allison Phalen from the Charlotte based Command Partners tonight. Not much Mollick can teach Command Partners based on Bunch O Balloons. Bunch O Balloons is an ingenious idea. Fill up 100 water balloons…

Martin (Marty) Smith
July 22, 2014

Is Your Content Living A Resume or Eulogy Life?

David Brooks Eulogy Content hero on Curatti

Watch Video Resume vs. Eulogy TV analyst and author David Brooks’ TED Talk on living Eulogy instead of Resume lives was so moving I wrote a post asking my friends on LinkedIn if they were living Eulogy lives. Today’s Curatti post asks a variation of David Brooks’ question, Is your CONTENT living a resume or…

Martin (Marty) Smith
July 14, 2014

5 Great Movement Brands To Learn From

Chic-fil-a Movement Brands

  5 Movement Brands Movements gather scale and membership over time. Campaigns, offers and sales don’t scale. The “never ending sale” trains shoppers to wait and expect more discounts, deeper discounts and better discounts. Discounting is crying wolf. Cry wolf enough and there may be a wolf but no one cares. Care, passion, emotional engagement…

Martin (Marty) Smith
July 7, 2014

Red Bull, Media Companies & Curagami Scores

What's Your Curagami Score Curatti Cover

Red Bull Branding Lessons We Are All Media Companies Now is my most popular Curatti post by a long margin. I think that’s because it was easy to see the difference in the P&G Ad from the 1950s and Red Bull’s “follow our customers and brand them” approach: Flash forward to this video from Red…

Martin (Marty) Smith
June 30, 2014

Stop Solipsistic Marketing II – 10 Tips

Stop Solipsistic Marketing Curatti Cover

What’s Your Curagami Score? Our Startup Factory funded startup Curagami is developing a new cool metric – a Curagami Score. Knowing a website’s Curagami Score helps digital marketing teams know if their marketing is talking to themselves about themselves or winning hearts, minds and loyalty online.     We thought it would be fun to share 5…

Martin (Marty) Smith
June 23, 2014

Good, Better, Best – Why Information Parity Helps Sales

Information Disparity vs. Parity Pies on Curatti

Does Your Site Create Information Disparity? One of the most important CSFs (Critical Success Factors) we’ve discovered working on our Triangle Startup Factory funded startup called Curagami is how crippling information disparity can be for online merchants and B2B content marketers. Visitors arrive on a website with expectations. Meet those expectations and your chances to…

Martin (Marty) Smith
June 16, 2014

Hero Marketing – The Only Marketing Left

Stumbling On Hero Marketing hero on Cuatti

Stumbling On Hero Marketing on Martin’s Ride My career is over I remember thinking. Hearing “cancer” and my name in the same sentence made me a little crazy. As context roled in like a tide new perspectives emerged. Career as a concept fell apart. Heck, CONTROL as a concept is trashed. Many of life’s cherished…

Next Page »