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Susan Gilbert

How To Add Spice To Your Website Sales Page

sales page

In order to attract more interested subscribers, your business needs to go beyond your brand’s website and offer a compelling sales page for your products or services. Visuals are the best way to capture your audience’s attention. These can be high quality graphics or a brief yet informative explainer video. A catchy headline and strong


Susan Gilbert

What Augmented Reality Means for Brands

Lately, a very addictive augmented reality mobile game has taken over our social media world — Pokémon Go. While this platform has surged to the top of the charts, we as business owners should pay attention to this new and growing trend. There are several different forms of this latest technology — and of course


Susan Gilbert

Pinterest – The Great Traffic Generator

Millions of women already love pinning.  And – Did you know that men are the fastest growing demographic on Pinterest? Are you tapping into this opportunity to reach both male and female consumers? If not, you should be. According to an article on Marketing Land, Pinterest reported in 2015 that it had 100 million monthly


Susan Gilbert

Budget Friendly Methods to Attract More Visitors

Your business may have a great landing page and stellar content, but without an audience no one will get the word out about your brand. Paying for website traffic is one way to attract leads, but there are other budget friendly methods available. According to Kissmetrics, one of the biggest drivers that attracts visitors is


Susan Gilbert

5 Tips to Creating a Successful Email Campaign

Email marketing is still an important strategy for building your business online.  This can be more of a challenge than ever as more people turn to mobile texting for their communications, and add more spam filters to their email systems. With the right planning and execution you can create successful email campaigns that generate more


Susan Gilbert

Why Your Website Visitors Might Pass You By

When your visitors first arrive at your business’s landing page they may keep moving on. Not what you want!  The key is to draw them in right away and get them to stay by using an enticing offer and a clear message that meets their needs. User frustration is usually the cause for a person


Randy Hilarski

Promoted Posts for Lightning Fast Exposure

Use Promoted Posts to Boost Traffic to Your Blog Posts

You Need Traffic to Your Post Fast Why Not Use Promoted Posts? You just wrote an amazing blog post. Do you sit back and just wait for the traffic to begin to roll in? Of course not, you use promoted posts. In this blog post I am going to teach you a few tricks to


Susan Gilbert

How to Choose the Right Media Outlets to Pitch

You’ve been diligent applying best practices of marketing online;  and, your business has a both a great content and marketing strategy – but, are you utilizing the many ways to gain more exposure from the media? If not, I’m sure your first thought is, “Where do I find the right media outlets?” Finding the right