Landing Page Mistakes to Avoid
Is your business website retaining visitors? If your answer was no, or you aren’t sure, this could be corrected as simply as fixing your landing page, and without the right hook you could be missing out on golden opportunities. Your website is the branded image and calling card where people learn what you have to…
What Your Website “About Page” Should Say About Your Business
One of the most important pages of a business website often doesn’t receive the care and attention it deserves – that is the “About Us” page. Often this is one of the first pieces of content that has been written when your domain was first established, but can become a literal ghost town that is…
With This Tweet, I Thee Wed
How To “Put a Ring On It” and Transform Your Followers Into Brand Advocates Ask any social media consultant the question that they hear most often, and they’ll undoubtedly respond with “How do I get more followers?” Second runner up is something usually akin to “How do I get my followers to tell their friends…
Are You Over-Automating Your Marketing Campaigns?
Earlier this year, I traveled to Boston for HubSpot’s INBOUND conference. One thing that struck me was a recurring theme that several of the speakers hit on. They kept saying that marketers need to be careful not to over-automate. In other words, they said we need to keep the human side of marketing alive. For social…
4 Ways To Drive More Opt-Ins From Facebook
How’s your Facebook page working for you these days? Is it driving traffic to your website? Or bringing you the opt-ins and revenue generating leads that you want? You know you need a Facebook page. In all reality, a Facebook page today is like a Yellow Pages listing 10 – 20 years ago. It’s inevitable.…
How Lead Scoring Can Qualify Potential Clients for More Sales
Your business may have a large list of subscribers and leads, but converting these into sales can be more of a challenge when the approach is not focused on a more narrow market. It’s important to find the right prospects for your products or services, and this is where “lead scoring” can help you. The…
How a Sales Funnel Can Generate More Sales From Your Website
Your business may have a lot of traffic coming into your website, but how are you converting these prospects into sales? An interested reader is more likely to make a purchase, especially through great content that they want to pass along to others. For example, marketing firm, Quicksprout, reported that they received 2,033 leads from…
Showcase Your Business by Publishing A Book
You’ve worked hard at establishing your business reputation and expertise through great content, and a strong social media presence. Now may be the time to consider publishing a book whether in print, digital format, or both. The benefits of publishing are numerous, including: ● Increased visibility for more leads and sales ● Spreading the word…
How To Adapt To The Shifting Consumer Shopping Journey
By Robert Caruso When social media marketing was in its infancy, brands and marketers needed to do little to make an impact, standout and see results. Though the marketing platforms were new, the data quickly showed that early adopters and average consumers alike were willing to be influenced and make purchase decisions through the new…
Look At The World Through The Eyes Of Your Buyers
By Tony Zambito One of my favorite visits as a young person was to the House Of Mirrors at the amusement park. It fascinated me how the mirrors distorted the way we looked and how they reshaped our faces. Having fun with facial and body gestures to make myself look even more different. Companies today,…
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